Social Media Project Lead - Marketing & Brand
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we're expanding our global footprint in Europe, China and the US, and we're on the lookout for new talent.
The Social Media Team is a strongly brand driven team, ensuring that our communication is seen by the right people in the right channels. We are committed to building our brand by providing the costumers with both correct information and dreams about owning one of our cars. As part of the Social Media team, you will be responsible for planning both organic and paid media centrally as well as helping our regions. The role will serve as a strategic expert with a deep understanding of digital marketing channels.
Let us describe the challenge we offer
We are a global team of highly talented individuals who share a passion to change the world. We work in close collaboration across empowered global teams that don't settle for anything less than excellence! This job gives you the opportunity to co-create social media campaigns at Volvo Cars - you will inspire the organization to do story doing rather than storytelling.
Competence and experience are important, but personality and potential are key
We are seeking a committed and passionate colleague who provides strategic leadership and positioning for given channel, based on consumer, product and category insights. You will develop tactics, game plans knowledge that help us achieve the business goals.
You will execute social media publishing strategies ensuring that all posts are accurate, punctual, safe and on brand. You will also manage daily social communication, consumer listen and response, sentiment analysis and enquiries.
It is important that you share our values, truly believe in and are motivated by our purpose and have an honest ambition to join a dynamic team that is deeply committed to transform and progress the consumer experience in the mobility industry at global scale.
We are a flat organization with a Go-Get-Attitude, and we act as a strong team to get things done to enable the business to be successful. We work with speed and engagement in a collaborative manner. You will work in a global organization with a lot of internal collaboration while also supporting the regional social media representatives. You will be part of the Global Marketing & Brand Team.
Qualifications
• +5 years of experience in a similar role
• Proven track record of successfully leading social media channel growth and brand building from a management perspective
• Exceptional knowledge of social media technologies - understand how to leverage data driven insights to push the boundaries of creative excellence
• Ability to work under pressure - proven experience working on complex, international, large-scale, time-critical projects. Understanding the real time movement within the social media landscape which can require last minute adjustments
• International working experience from US, Asia or large European markets - demonstrate ability to guide global strategy and collaborate both within a global team and with markets
• Up to date and familiar with social trends for main social channels (Facebook, Twitter, LinkedIn, Instagram)
• Taking on the role as a gate keeper for our channels and being able to sift through requests from other departments
• Having an experienced view of how to plan for all digital pieces in a campaign's functions together
• Previous experience of budget and resource planning
• Be able to track, measure, optimize and report social media activities. Both isolated, but also with wider team
• Test and evaluate new channels, systems/tools, campaigns and/or ad types
• Copy experience
How to apply and connect
Is this you? Do not wait with your application! We will start the recruitment process immediately. We welcome your application by September 12th, 2021 at the latest. For further information, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
We are a global company and you need to be proficient in English, verbally and written, as well as having an interest and ability to travel. Due to GDPR we do not accept applications over email.
Change is coming. Are you with us?
#LI-LOTTA
Varaktighet, arbetstid
Full Time Permanent
Publiceringsdatum2021-08-24ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-09-12
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "53118-36434814".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Jobbnummer 5919610
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