Marketing & Communications Manager - VisitBritain
British Tourist Authority / Chefsjobb / Stockholm
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hela Sverige Visa alla jobb hos British Tourist Authority i Stockholm British tourism is building back, are you the right person to inspire more Scandinavians to explore Britain?
The British Tourism Authority (BTA) is the national tourism agency and an accredited non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourism Authority (BTA) is a global organisation with 300+ people based in 18 different countries.
We are looking for a Leader with Marketing & Communications skills to help to take our Stockholm-based Nordic team smoothly through a period of transformation.
This role is for 12 months. The goal is to get Scandinavians to explore everything that Britain can offer as a destination.
Its a great opportunity for a someone that is data driven and has a great understanding of the Scandinavian media landscape.
You enjoy working on a strategic & operational level. You will be leading the team but also responsible for delivering communications in Swedish.
Strong leadership & teamwork ethics are vital. You have a coaching/mentoring style to develop the team, you are a strong communicator.
Main duties:
Lead marketing & communications activity in the market/region:
Ensure a detailed Nordic marketing & communications plan is in place, followed and evaluated. Delivering objectives for VisitBritain and relevant content to the customer. Oversee the Nordic plan and specifically deliver the Swedish elements.
Owned channels:
Oversee a period of change on Nordic owned channels & play a key role in developing the future. Make data driven decisions on channels (primarily digital) to reach the right customers at the right time with the best content.
Inspire journalists and influencers to deliver engaging content to our target customers from our media centre.
Take a significant role in the redevelopment of future platforms in VisitBritain.
Run the Sweden channels and coach the team to deliver for the Nordic region.
Earned channels:
Inspiring Media (Media, Influencers & Journalists) to publish engaging Britain content in the right channels.
Maintain & engage with a network of key PR & media contacts in Sweden to enable delivery of VB's strategic objectives, proactively pitching key themes & ideas.
Select the right media to deliver our goals. Run a programme of journalist, broadcast & influencer visits to the UK with key media partners to generate inspirational coverage of the destination for key customer segments.
Financial budgeting and control:
Ensure that marketing & communications activity is delivered on time and on budget
Ensure all financial & procurement procedures are followed and carefully managed
Innovation & global working:
Actively innovate & collaborate. Create and test new ideas and approaches for VisitBritain. Question existing approaches and suggest alternative ideas.
Build close relationships with colleagues in London and around the world to exchange best practice, innovation, creativity and ensure continuous improvement.
Maintain a culture of teamwork, achievement, accountability and outcome focus.
Work with a collaborative team spirit focused on service delivery to both internal and external clients.
Demonstrate contribution to global projects and global working.
We think that you have:
Relevant education within marketing, strategic communication or advertising.
At least 5 years experience in marketing or related industry.
An analytical approach, setting and following up KPI's.
Knowledge and experience of social tools (E.G. Google analytics, Facebook ads manager)
A passion for global working, projects and change management.
We can offer you:
To be part of a global organisation with dedicated and passionate colleagues all over the world. VisitBritain is an exciting and dynamic organisation offering great opportunities for development.
The VisitBritain Nordic team are based at the British embassy in Stockholm. Close to Djurgården an area of outstanding beauty.
This is a 12 month contract and we are looking for a start in May 2022. Working hours are 0900-1700, Monday to Friday.
Apply:
In order to apply for this vacancy, you must complete an application form highlighting how you meet the criteria stipulated in the job description and person specification. If you have any questions, please email
recruitment@visitbritain.orgA successful application will be dependent on relevant security checks and clearance.
Publiceringsdatum2022-04-25Så ansöker duSista dag att ansöka är 2022-05-14
Klicka på denna länk för att göra din ansökanAdressBritish Tourist Authority
Skarpögatan 6-8
11527 Stockholm
Omfattning Detta är ett heltidsjobb.
Arbetsgivare British Tourist Authority (org.nr 502027-0657)
Skarpögatan 6-8 (
visa karta)
115 27 STOCKHOLM
Jobbnummer 6571945
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