Global Integrated Media Leader

Ikea Retail Services AB / Marknadsföringsjobb / Malmö
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Why we will love you
That 's easy - because you are excited about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends. That becomes evident since you know Paid, Owned and Earned media - how to integrate it, but also about the industry and how it works. From IKEA, you have knowledge about Group strategies, priorities, and business planning process. You know how to work with stakeholders and builds trustful relationships. If you also understand the IKEA multichannel reality and online customer behaviours - that will be even better. Good knowledge Project management and Change management will help support in this position.
To grow as an Integrated Media Leader, this is the background we are looking for:
• Formal education within in Marketing or equivalent
• Experience working within Marketing, in a strategic role (E.g. Media Manager, Marketing Manager or similar)
• Experience managing complex paid media budgets
• Strong experience in planning, improving output and measuring business performance
Of course, you know our IKEA brand, culture, values, and way of working.
A day in your life with us
As part of the Global Integrated Media Center of Excellence, you as Integarted Media Leader has the most purpose to influence omnichannel integrated media strategy to maximize marketing ROI. You will also identify opportunities and areas of development, adapted to local needs to provide effective and efficient markets media plans.
You will have lots of fun and developing tasks. Here is a handful:
• Act as a leader of the Global Integrated Media Center of Excellence team, within Marketing and proactively contribute to marketing plan/output in order to deliver to the Business objectives and goals at scale.
• Be responsible for influencing bespoke development and implementation of Integrated Media plan across paid, owned and earned media, across all on and offline channels.
• Support the Global Integrated Media team as well as the overall Integrated Community in markets with the deployment of the Center of Excellence roadmap centered around 3 Strategic Priorities : Media as a growth driver, Planning Excellence and Data enablement.
You will report to Integrated Media Manager, and the position is placed in Malmö, Sweden.

Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.

Så ansöker du
Sista dag att ansöka är 2023-12-03
E-post: pernilla.cederlund@ingka.ikea.com

Arbetsgivarens referens
Arbetsgivarens referens för detta jobb är "Global Integrated Media Leader".

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
Ikea Retail Services AB (org.nr 556661-0886)
Älmhultsgatan 2 (visa karta)
215 86  MALMÖ

Jobbnummer
8286660

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