Trade Communications Specialist
Electrolux AB / Administratörsjobb / Stockholm
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hela Sverige POSITION DESCRIPTION:
To provide Trade partners with convincing, commercially relevant, accurate and timely Brand and Product information marketing material, in order to facilitate the commercial launch of our products and a consistent communication message through to the shop floor.Working closely with the In-Store experience team, Trade Marketing Operations, Brand, Product management teams and Sales, you will gather market, competitors, category and product knowledge, analyze and put it into concise shape in order to create Presentations and other collateral marketing material using irresistible selling arguments and exciting way of communicating them.
ESSENTIAL DUTIES AND RESPONSIBILITES
• Day-to-day coordination of the creative development process of Sell-in marketing material: Product Trade presentations, Consumer videos, brochures and other collateral materials for our three main pan-European brands (AEG-Electrolux, Electrolux and Zanussi). Your goal is to ensure that our retail partners experience Electrolux products in the most compelling and exciting way.
• Develop exciting content and tools to ensure the shop floor staff at our Trade Pratners are trained to sell trough our products to consumers.
• Active coordination across all functions to secure the trade marketing material meets requirements from key touch points (360 consumer experience).
• Daily communicate with various departments in order to get a clear understanding of the products? story: USP (unique selling point), selling arguments, market potential and features and benefits.
• Work with external agencies to manage the final asset?s excellent on Brand look and feel.
• Explore new ways of creating and distributing Trade Marketing material.
POSITION REQUIREMENTS:
• An academic degree in Marketing/Sales or another related field
• 1-2 years of experience in Marketing
• Underdtanding of Retail channels and training requirements for Shop Floor staff
• Passion for Marketing and Sales
• A creative mind who is able to translate raw product and market information into clear, concise and exciting communication together with an external agency.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED
• Team player
• Good communicator
• Pro-active & result-driven
• Analytical
• Good project management skills, able to plan, prioritise & deliver on deadline
REQUIRED LANGUAGE
• English
• Any other language is a plus
COMPANY DESCRIPTION
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees. For more information go to
http://group.electrolux.comElectrolux is a leading provider in the North American appliance market, and Electrolux Major Appliances North America is our second-largest business sector. With 14,000 people across North America, we have a solid understanding of American consumers? needs and desires that allows us to provide innovative, though
Publiceringsdatum2015-02-23Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast månads- vecko- eller timlön
Så ansöker duAnsökan kan skickas till e-postadress:
petra.fekete@electrolux.seKontaktpetra fekete, Rekryterare 08-738 84 04 (Jobbtelefon)
petra.fekete@electrolux.seFöretagElectrolux AB
AdressElectrolux AB
10545 STOCKHOLM
KontorsadressSANKT GÖRANSGATAN 143
STOCKHOLM
Visa på karta
Övriga kontaktuppgifterTelefonnummer: 08-7386000
Jobbnummer 2177576
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