Senior Brand Manager fixed term contract
The Absolut Company AB / Marknadsföringsjobb / Stockholm
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hela Sverige Absolut is a leading premium vodka brand, first introduced to the global market in 1979, it now sells over 100 million liters/year and is available in 126 countries. Every bottle starts life in the village in Åhus, southern Sweden, home to our own distillery and bottling plant and the source of our natural ingredients and where our passionate community of vodka makers have lived for generations. Absolut is made to the highest standards and, as a brand, lives up to them by championing positive brand values of inclusivity and progress, something that has earned it a place in culture today.
Malibu (the original coconut flavored liqueur) is continuing to gain momentum and distributed worldwide. Today, we are focused on unleashing its growth potential globally by investing heavily in the brand across all channels.
We want the pride and passion we feel for our products and brands to translate to everything we do, which means delivering The Absolut Company's business and brand objectives in Shopper marketing to the highest level by producing Best in Class strategies, activations and programs that generate profitable sales and are faithful to brand strategies and guidelines.
Job purpose
Support the delivery of The Absolut Company's business objectives via excellence in Channel/Shopper Marketing, ensuring the development of strategies, activities and programs that both generate profitable sales and are in line with brand strategies and guidelines.
Drive increased consumer penetration, recruitment and revenue growth by supporting the business with higher level of consumer understanding turning insights into action.
uAs an On-Trade expert, you will champion sharpening our understanding of On-trade venues, customers and promote consumer-centricity in order to act as the internal knowledge hub and guardian for On-Trade/Drinks/BTL practices.
Responsibilities/accountabilities
• Lead development of world class Channel Marketing capability
• Channel strategy & segmentation for all major On-Trade segments for TAC brands
• Develop an intimate knowledge and understanding of shopper insights and behaviours, integrate them with the consumer ones (in collaboration with CI team) and make sure it is embedded in early phases of plans
• Connects consumer understanding (Maestria) to category insights to create a future focused customer strategy that is commercially profitable for the customer and the system
• Lead Drink strategy for key TAC brands
• Lead asset development for key channel programs (ex. Drink Strategy & programs)
• Work closely with POS manager in building & implementing the RPVA for On-Trade channels & programs
• Strong collaboration with Off-trade & Shopper Coms to develop seamless strategic & executional programs Through The Line
• Close collaboration with Experiences & Advocacy to create holistic programs/experiences
• Create Global Channel Marketing community to share best practices and thought leadership
• BTL contact for Drive Markets, Global Brand Team & Brand Create function
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
5.1 Academic (Qualifications) & Professional experience required
10 years of work experience in relevant marketing, trade/retail management or brand positions
Proven track record of leading Shopper Marketing, Category Management (or Trade/Channel) projects from brief to launch
Wide experience of working with On-Trade channels/Spirits Industry, such as bars, restaurants and/or night clubs etc,
FMCG experience desirable
• International or multi-country experience is preferred
• Ability to understand Category growth drivers, and Customer perspective & their primary drivers, KPIs
If this role resonates with you, don't hesitate to apply. We look forward to hearing from you!
Position is a local contract based in Stockholm, Sweden
We will be reviewing applications on an ongoing basis, so please send your application as soon as possible, no later than March 25, 2022.
Publiceringsdatum2022-03-15Så ansöker duSista dag att ansöka är 2022-03-25
FöretagThe Absolut Company AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare The Absolut Company AB (org.nr 556015-0178)
Ansökan E-post:
tac-hr@pernod-ricard.com Jobbnummer 6439234
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