Product Marketing Manager

Electrolux AB / Marknadsföringsjobb / Stockholm
2015-03-11
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The Product Marketing Manager will as part of the Product Marketing Team be a strategic product marketing champion for the Product Line and across the EMEA Marketing community for the Electrolux, AEG and Zanussi brands. Working together with the Product Marketing Director and closely with both Product Category teams as well as the Marketing teams, this is a key position ensuring that consumer insights fuel the development of our next generation of products and that the resulting value propositions, messaging and go-to-market plans are relevant and appealing to consumers and better than competitions.

• Shape the consumer-facing value propositions and messaging for launches of new ranges, products, and benefit features.
• Builds the go-to-market plans for how to win with customers and consumers with special focus on digital, point-of-sale and on-boarding. This with the support of touch-point specialists from within the Marketing team and product specialists from the Product Lines.
• Key member of the New Product Development (NPD) and Innovation Triangle teams and processes - establishing category and consumer insights (through Consumer Learning Plan), acting as the voice of the consumer, supporting development of relevant and appealing product value propositions and aligning with the brand strategies and communication platforms to make the propositions come alive and secure strong demand for our products.
• Accountable for marketing plan elements within the Marketing Business Brief and guardian of the strategic intent during plan implementation (Commercial Launch).
• Setting the priorities and focus of new launches towards marketing to enable best marketing investment planning.
• Be a strong advocate of and create excitement around our great Kitchen products within Marketing

• Is consumer-centric with strong story-telling skills
• Is a team player, able to influence and work in a functional team as well as a matrix organization
• Is a good communicator, builds networks and can leverage resources from different areas to work together towards overall objectives through strong thought leadership
• Is a self-starter, result-driven
• Has analytical skills and can see the big picture
• Has the ability to motivate others
• Is comfortable with and can drive change
• Has very good project management skills, is able to plan and prioritise
• Has ability to work effectively across large organizations in both product and marketing environments
• Relevant Bachelor or Master?s Degree
• Solid experience (minimum 5 years) in marketing and/or commercial areas and/or product development (ideally in more than one function)

Publiceringsdatum
2015-03-11

Arbetstider och omfattning
Tillsvidare
Heltid

Ersättning
Fast månads- vecko- eller timlön

Så ansöker du
Vänlig ansök genom att skicka ett mail till petra.fekete@electrolux.se
Ansökan kan skickas till e-postadress: petra.fekete@electrolux.se

Kontakt
Petra Fekete, Rekryterare 08-738 60 00 (Jobbtelefon)

Företag
Electrolux AB

Adress
Electrolux AB
10545 STOCKHOLM

Kontorsadress
SANKT GÖRANSGATAN 143
STOCKHOLM
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Övriga kontaktuppgifter
Telefonnummer: 08-7386000

Jobbnummer
2201157

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Product Marketing Manager

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