Product Copywriter to Fashion Company
Digitalenta AB / Marknadsföringsjobb / Stockholm
2025-01-30
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hela Sverige Are you passionate about crafting compelling product copy that drives engagement and sales? A global leader in the fashion and retail industry is looking for a Product Copywriter to create high-quality product descriptions for multiple marketing channels. This role is based in Stockholm, with the flexibility to work from home up to 50%. The assignment runs from March to December 2025 and is full-time.
About the role:
As a Product Copywriter, you will play a key role in shaping product communication across various digital platforms. You will be responsible for producing accurate, engaging, and SEO-optimized product descriptions that align with brand guidelines and legal requirements. Working closely with internal stakeholders, you will ensure consistency in messaging while supporting translation processes and developing best practices for product copy.
Responsibilities: Write compelling and accurate product copy for multiple marketing channels, including hm.com, mobile platforms, and external media campaigns.
Deliver master versions of product copy on time, ensuring consistency and alignment with brand tone of voice.
Manage and coordinate the translation process for product descriptions.
Ensure all product copy meets legal and ethical marketing standards while maintaining a strong commercial focus.
Develop and maintain guidelines for master copy, including tone of voice, SEO best practices, and general writing principles.
Stay up to date with product information management (PIM) tools and methods to streamline content workflows.
Collaborate cross-functionally with internal teams to align messaging across digital and physical retail channels.
About you:
You are a skilled writer with a strong eye for detail and a passion for fashion, beauty, and interior design. Your expertise in crafting engaging product descriptions is complemented by an understanding of SEO, marketing ethics, and legal compliance. With experience in copy production and a keen interest in digital retail, you thrive in a fast-paced environment where collaboration and precision are key.
Experience and skills: Degree or formal education in written communication or a related field.
Proven experience in copy production, preferably within fashion, beauty, or retail.
Strong written communication skills with a keen attention to detail.
Fluent in English (both written and verbal).
Basic knowledge of textile materials and garment construction.
Understanding of PIM tools and product flow complexity.
Familiarity with SEO principles and digital content optimization.
Ability to collaborate effectively across teams to ensure high-quality product communication.
About the assignment:
For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2025-07-19
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Digitalenta AB (org.nr 559248-0486),
https://www.digitalenta.se Arbetsplats Digitalenta
Kontakt Amanda Nordström
amanda.nordstrom@digitalenta.se 07602113318 Jobbnummer 9135960