Marketing Segmentation Specialist
Volvo Car Group / Marknadsföringsjobb / Göteborg
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At Marketing, Sales & Service, you are part of a global team with the mission to ensure that all consumer touch points reflect our brand essence of 'Designed Around You' and that all services deliver a true luxury experience. We oversee all commercial activities for Volvo Car Group around the world, including marketing communication, customer interaction, sales and service. Are you passionate about people and marketing? Do you want to reach your personal goals together with other people? Marketing, Sales & Service is the place for you to prosper.
CRM Shared Services (CSS) is part of Global Marketing and provides end-to-end database operations and CRM management to 19 sales companies around the world. We work as a shared service center maximizing efficiencies, economies of scale and good practice sharing. We manage over 5 millions records, a complete customer contact program and about 800 campaign fulfillments a year. We are also in expansion mode, since we are rolling out to another 8 markets in the next two years - one of them is the US. To this exciting and very unique set-up we are now looking for another member to join our team.
As a Marketing Segmentation Specialist some of your main tasks will be to create segments used for marketing campaigns. You will also provide target list and data extracts according to specifications from the market coordinators and support other segmentation specialists with issues in the daily operations. This requires a good understanding of our business as well as our technical platforms.
Main responsibilities
• Setup campaigns in Siebel
• Translate business data needs to segmentation criteria
• Support Market Coordinators in segmentation discussions with the markets
• Create reports and dashboards
• Data analysis
• User acceptance testing of Change Request in development of our platform
• General problem solving in Siebel and OLAP
• Provide best-practice sharing and support to fellow Marketing Segmentation Specialists
Required qualifications
• University degree in Business, IT or equivalent
• At least two years of experience working with databases, data structures and use of data marts
• Proven experience with database marketing, customer segmentation, and result analysis
• Knowledge of statistics, confidence intervals, sampling and test/control cells
• Experience in Siebel is strongly desired, but knowledge in Oracle Business Intelligence Suite or similar tools are also meritorious
• Ability to write business requirements and user acceptance test cases
• Knowledgeable in SQL
Personal qualities
• Analytical and strategic thinking (bridge business to IT)
• A true team player who are able to work under pressure with changing priorities
• Self-motivated with a strong drive for results and able to work with minimal supervision
• Ability to effortlessly map marketing ideas to technical requirements and, vice versa, map new technologies to marketing opportunities
• Excellent written/verbal communication and presentation skills This is extra important working globally with geographical and cultural distances
About Volvo Car Group
The future belongs to those who are empowered by a great idea and have the ability to carry it out. At Volvo Car Group, our vision is clear: "To be the world's most progressive and desired premium car brand". And we believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment. We have bold targets when it comes to innovation, sales and customer satisfaction and to make this happen, we need talented people onboard. People with passion, energy, business sense and the drive to innovate. People that want to create the next generation Volvo cars in a global, dynamic and respectful environment. We will support you to reach your full potential. Join us on this exciting journey into the future.
Contact
In this recruitment process we are collaborating with Randstad Professionals. If you have any questions regarding the position you are welcome to contact the responsible recruitment consultant Adam Johansson at +46 729-889443 or by e-mail
adam.johansson@randstad.se .
Interviews will be held continuously. To apply, please register your profile and attach your application documents via the link below as soon as possible but no later then May 14th.
Varaktighet, arbetstid
Heltid Permanent
Publiceringsdatum2015-04-23Ersättning£0.00 per annum
Så ansöker duSista dag att ansöka är 2015-05-14
Ange följande referens när du ansöker: BBBH812
Klicka på denna länk för att göra din ansökanKontaktAdam Johansson 0729-88 94 43
adam.johansson@randstad.seFöretagVolvo Car Group
AdressVolvo Car Group
40531
40531 1480
KontorsadressAssar gabrielssons väg
Jobbnummer 2263533
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