Head of E-commerce Content - Volvo Cars Global Online Experience
Volvo Personvagnar AB / Marknadsföringsjobb / Stockholm
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What's in it for you?
One of the key enablers for our commercial and digital transformation is volvocars.com as our flagship global online store and the Volvo Cars App. Our ambition is for .com to become a best-in-class webshop where customers can discover our brand, learn about our cars, and understand our offers, and ultimately place an order for a car or associated goods and services in a few clicks. Simultaneously, volvocars.com and the Volvo Cars app will have to become an easy way for a consumer to manage their relationship with us, including service, billing, purchase of goods and services, care.
Content is king, as they say, in e-commerce and especially first-party and branded content. We are now looking to build out a central e-commerce content team that can be a one-stop-shop for all of our e-commerce content needs, whether it be an exciting copy on our website or engaging content on the Volvo Cars App.
What you'll do
You will be responsible for building out a team that will have end-to-end content ownership for Volvo Cars' e-commerce channels (earned and owned). You will work closely with content owners in other parts of the company (e.g., product information, paid marketing in the regions, central marketing, and brand, Legal) to create sharp, compelling, consumer-friendly, content across channels (.com, app, email, sales scripts, Volvo studios, SEO, invoices/contracts, etc. ) that is consistent with the Volvo Cars brand, engaging, and gets the information across to customers in modern, user-friendly ways.
You will also be responsible for continuous improvement and optimization of content on all channels using data / AB tests, working closely with SEO, UX, Product, Legal, and Marketing. You will create a best-in-class copy and content process to ensure high-quality assurance for content across owned/earned channels, including managing internationalization and translation for Volvo Cars' different markets.
You will also lead and build out a team of copywriters, CRM, and content strategists to execute this mission.
Who are you?
We are looking for someone who is results-driven, Online savvy, with a "Never Stop Training" mindset. You will have excellent communication skills and significant and proven experience in a global e-commerce environment
To succeed in this role, we believe your experience and skills include:
* A demonstrated history of delivering compelling content for e-commerce properties, whether in paid or earned/owned channels
* At least 8 years of relevant experience, with at least 3 in a leadership role in an e-commerce business unit or a direct-to-consumer startup working on content and copy
* Highly analytical, comfortable with data and A/B testing methods for continuous improvement, including leading content-driven conversion rate optimization (CRO) projects
* Ability to write concisely and without jargon
* Familiarity with content domains (copy, translation, SEO, etc.)
* Deeply collaborative, and able to work seamlessly across regions and functions
* Fluent in English and additional languages are a bonus
Location
Stockholm; open to other locations in Europe if able to travel on a semi-regular basis to be with the team.
Contact and application
Is this you? Do not wait with your application! We will start the recruitment process immediately. We welcome your application by September 16th, 2021 at the latest. Please submit your application in English. For information about the recruitment process, please contact Senior Recruiter Lisa Eldén at
elden.lisa@volvocars.com.
In this recruitment, we use qualifying questions and therefore we do not require you to submit a cover letter. Due to GDPR, we do not accept applications over email.
Varaktighet, arbetstid
Full Time Permanent
Publiceringsdatum2021-08-26ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-09-16
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "53119-36447025".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Jobbnummer 5922608
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