Global Omnichannel Manager
Stena Line / Försäljningsjobb / Göteborg
Observera att sista ansökningsdag har passerat.
Visa alla försäljningsjobb i Göteborg,
Mölndal,
Partille,
Kungälv,
Lerum eller i
hela Sverige Visa alla jobb hos Stena Line i Göteborg,
Borås,
Trollhättan,
Varberg,
Lidköping eller i
hela Sverige Stena Line is one of the world’s largest ferry companies and has Europe’s most comprehensive route network with routes in Scandinavia, around the UK and the Baltics. Stena Line employs 5 500 people, the majority working with service and sales. Every year Stena Line transports 7 million passengers, about 1.5 million cars and 2 million freight units. Read more at
www.stenaline.com .
We are aiming to take Stena Line to a world class level when it comes to Customer Relationship Marketing and we are looking for the most skilled person in the market, who is eager to break new grounds within the global CRM area. Is that person you?
Digital transformation is key focus area for Stena Line business and we have starteda CRM program with a fantastic cross functional team from both the commercial side and IT. Do you want to lead us into the next phase of digitalization?
WORK DESCRIPTION:
You will be the key player in our CRM Program, our mastermind and ambassador. The position is places in the Group Marketing Team, a global function within Stena Line Travel (passenger travel).
You will lead the development and implementation of work processes and new way of thinking
You work in daily cooperation with colleagues from the local CRM teams, the e-commerce team and our Stena IT.
RESPONSIBILITIES:
To be the commercial driving and uniting force for our CRM Program
Plan, create and execute Omnichannel activation
Create CRM models, customer segmentations and KPIs
Be the internal spokesperson who ignites the CRM fire within Stena Line
Create and set up work processes and flows for Marketing Automation.
Commercially implement new CRM tools such as Campaign Management System, Digital Asset Management, Customer Analysis.
YOUR PROFILE:
You love Marketing Automation!
You are a great inspirer with the capability of explaining things to the audience in a simple and enthusiastic way
You are an analytical person and convinced that everything can be measured…
You are a leader, not a follower, and not afraid of trying unpaved path
YOUR EXPERIENCE/COMPETENCE:
You have solid and up to date CRM experience from a forefront CRM department/marketing department/consultancy firm where you have recently done the customer data driven journey
Relevant education, most probably a university degree
And yes, you are of course fluent in English and feel comfortable to use it in your daily business contacts
YOU CAN EXPECT FROM US:
A motivated and entrepreneurial CRM team waiting for your expertise to join them
A strong and well-known brand in a highly international environment
Stena Line is right now in a very expanding phase when it comes to market digitalization: we striving to lift our marketing automation to be on pair with the most successful online companies: do you want to accomplish the vision with us?
LOCATION
The position is based in Gothenburg at Stena Line head office and report to Head of Group Marketing.
APPLICATION:
We will make ongoing selection so you are welcome to submit your application already today, and no later than 18 March.
In this recruitment we collaborate with Titti Bille Lundgren at SAM International, so please send your application to
tbl@sam-int.com . If you were to have any further questions regarding the position feel free to contact Titti Bille Lundgren on: +46 735 40 56 88
Stena Line is committed to increased diversity and an equal distribution of women and men.
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2016-03-01ErsättningNot Specified
Så ansöker duSista dag att ansöka är 2016-03-18
Klicka på denna länk för att göra din ansökanFöretagStena Line
AdressStena Line
Stena Line Scandinavia AB 40519 Göteborg
40519 Göteborg
KontorsadressStena Line Scandinavia AB 40519 Göteborg
Övriga kontaktuppgifter Jobbnummer 2698578
Observera att sista ansökningsdag har passerat.