Social Media Specialist & Creative

H & M Hennes & Mauritz Gbc AB / Formgivarjobb / Stockholm
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Job Description

As the Social Media Specialist & Creative, your mission is to execute a dynamic organic social media strategy that engages our community and aligns with our business objectives. You will drive the growth and performance of our social media channels to support sales, brand awareness, and customer engagement, ensuring a cohesive presence across platforms.
Main tasks & responsibilities:
Collaborate with the Media & CRM Manager to set and optimize the strategy for our organic social media channels, including Instagram, Facebook, YouTube, TikTok, Pinterest, LinkedIn, and emerging platforms.
Develop and implement plans to enhance channel performance, meet sales targets, and achieve brand and customer KPIs.
Analyse key metrics using a data-driven approach, making informed decisions to improve channel effectiveness and drive business results.
Create, coordinate, publish, and optimize organic content across various digital platforms, ensuring it aligns with our brand and resonates with our audience.
Work closely with Brand & Marketing Leads, AD, Merchandisers, Copywriters, PR, and Store teams to secure and adapt content for social media channels.
Stay up to date with digital media innovations, identifying new opportunities and working with the tech team to integrate emerging technologies into our social media strategy.

Qualifications

We are seeking a creative and analytical individual with a passion for fashion, social media and a keen understanding of digital trends.
To be successful in this role, we expect you to have:
Proven experience in social media management and content creation - from a fashion brand preferably
Strong ability to analyze data and derive actionable insights to optimize social media performance.
Excellent communication skills, both verbal and written, with the ability to convey complex information clearly and effectively.
Collaborative mindset, with experience working cross-functionally to achieve shared goals.
Up-to-date knowledge of social media trends and technologies, with a proactive approach to incorporating new tools and techniques.
Strong organizational skills and the ability to manage multiple projects and deadlines efficiently.
Experience with content creation tools and platforms is a plus.

Additional Information

This is a full time (maternity cover) role based in Stockholm (Kungsholmstorg 5) starting asap. If you feel your experience, skills, and ambitions are right for this role, please send your application (in English) and no need for cover letter, latest by September 22nd, 2024.
We look forward to hearing from you!
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear - all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

Så ansöker du
Sista dag att ansöka är 2024-09-22
Klicka på denna länk för att göra din ansökan

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
Kungsholmsgatan 5 (visa karta)
112 27  STOCKHOLM

Arbetsplats
H&M Group

Jobbnummer
8893463

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