Senior Manager Customer Insight
The Absolut Company AB / Marknadsföringsjobb / Stockholm
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hela Sverige Based in Sweden, The Absolut Company is responsible for the global production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka. The Absolut Company is a company within the Pernod Ricard group which holds one of the most prestigious brand portfolios in the sector.By marrying profit with purpose we have successfully created a brand portfolio of the highest quality, catering to consumers in more than 150 markets worldwide.
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Main Purpose
Drive towards the TAC vision and grow our business volume ahead of value. Being a business partner to the Brand in driving business growth through actionable consumer and shopper insights. Overall responsibility Deliver strong brand, communication and innovation strategies and tactics.
Key Parameters
• TAC sales and profit development
• TAC market share development per brand
• Quality of delivery of CI advice
• Quality of delivery of CI active coaching and initiatives
• Financial Authority
• Create POs when relevant.
• Manage budgets for research projects.
Key Contact points (external and internal)
• Global Marketing
• Pernod-Ricard regions, countries and HQ
• Suppliers of market research and market information
Product portfolio
Absolut and Kahlua
Key Responsibilities
§ Actively initiate, support and turn brand plans into CI plans incl prioritization of CI resources (i.e. prioritizing and managing time and budget)
§ Actively initiate actions, support and research projects to strengthen our brands in our key markets in cooperation with Global Marketing.
§ Develop and implement CI tools at TAC, such as the Consumer Insights Factory and Quattroporte Search.
§ Continuously seek improvements in ways of working (content and time spent).
Key Activities
• Lead projects and the development of tools and techniques for consumer insights in all relevant areas such as:
o Innovation- idea and concept testing, design testing, WG testing Strategic partner to the innovation team. Responsible for research projects, advice on research methodologies, primary contact towards research agencies. This could include EOY, LtD.
o Communication- development of communication assets at strategic and tactic level. Strategic partner to the communications team, responsible for research projects, advice on research methodologies, primary contact towards research agencies.
o CDJ - Support and deliver Kahlua CDJ together with the brand team.
o Ad-hoc - Support and deliver other ad-hoc projects. For example GTR driver and strategy workshop & analysis.
o Fundamentals: Create and develop structure and models for "a learning organisation". Work as an evangelist internally at TAC and PR for bringing in the "consumers voice" to all decisions. Be aware and contribute to development of forefront methods within marketing research. Initiating, leading and developing projects within:
Consumer Insights Factory (CIF)
• a consumer community for co-creation with consumers; the Engine within CIF
• combining consumer data from CIF with 2nd and 3rd party data, accessed via Tableau.
o Use Quattroporte search ongoing in projects.
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Qualifications/profile:
• University Business Degree
• General work experience min 10-15 yrs
• Work experience from similar position min 5 yrs (10 yrs preferred) · Work experience from Market Company position
• International marketing experience min 5 yrs
• Experience from research company as well as from buying and implementing research
• Fluent English in speaking and writing Personal Characteristics · Excellent communications skills in writing and presentations
• Strong social competence
• See changes as a possibility
• Proactive and Creative, will do mind-set
• Analytical & business skills
• Ability for planning, coordinating and organizing
• Strong drive and ability to work independently.
• A team player and a team builder
Varaktighet, arbetstid
2 years' contract
Publiceringsdatum2016-12-07Så ansöker duSista dag att ansöka är 2016-12-20
Kontakttac.recruitment@pernod-ricard.comFöretagThe Absolut Company AB
AdressThe Absolut Company AB
11743 STOCKHOLM
KontorsadressMarieviksgatan 19 b
Jobbnummer 3200350
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