Product Marketing Manager Cooking Commercial Launch
Electrolux AB / Organisationsutvecklarjobb / Stockholm
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hela Sverige The Product Marketing Manager will as part of the EMEA Kitchen Product Marketing Team be a leader in driving key commercial launch projects of our product experiences and ranges within Cooking (ovens, hobs, hoods, compacts, etc.) starting with the Marketing Business Brief and ultimately ensuring an impactful market launch. The commercial launch initiatives will be under our Electrolux and AEG brands across Europe. Working closely with Product Category teams, the 360 Experience Marketing team, Trade Marketing, and Sales, this is a key position ensuring that our product experiences reaches the shopper / consumer with high impact and delivers commercial value through strong go-to-market planning and execution - in close sync with product development teams.
Key Operational Responsibilities:
• Leads the commercial launch projects, incl. briefing of touchpoint owners, content team, agencies, etc. and conducting milestone reviews to ensure quality and timeliness of marketing deliverables.
• Ensures full alignment with PL Categories and R&D on execution through joint PDCL milestones
• Coop with Brand to ensure strong linkage between product marketing & brand building.
• Together with Events team, ensures that our product story-telling and experiences come alive at key trade fairs (IFA, EuroCucina, etc)
• Builds plans together with Trade Marketing and Sales to secure right prioritization, plan alignment and KPI setting / follow-up.
• Coops closely with Brand to secure strong alignment with / leverage of campaign platforms supporting Star products.
• Coops closely with Brand & Marketing Activation to ensure local implementation of central plan and assets.
• Executes internal launches of key initiatives to drive understanding and excitement.
• Be a strong advocate of and create excitement around our great Kitchen products within Marketing.
• Drive / support other ad hoc projects beyond commercial launches, e.g. continuous improvement projects, etc.
Competencies Needed:
• is consumer-centric with strong story-telling skills
• is a team player, able to strongly influence and work in a functional team as well as a matrix organization
• is a good communicator, builds networks and can leverage resources from different areas to work together towards overall objectives through strong thought leadership
• is a self-starter, result-driven
• has analytical skills and can see the big picture
• has the ability to motivate others
• is comfortable with and can drive change
• has very good project management skills, is able to plan and prioritise
• has ability to work effectively across large organizations in both product and marketing environments
Minimum Requirements:
• Relevant Bachelor or Master's Degree
• Solid experience (minimum 5 years) in marketing and/or commercial areas and/or product development (ideally in more than one function)
• Fluent in English, any other language is a plus
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 countries every year. In 2014, Electrolux had sales of SEK 112 billion and about 60,000 employees. Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.
Publiceringsdatum2016-12-14Så ansöker duSista dag att ansöka är 2016-12-30
KontaktCristina Valmassoi
cristina.valmassoi@electrolux.comFöretagElectrolux AB
AdressElectrolux AB
10545 Stockholm
10545 STOCKHOLM
KontorsadressSankt Göransgatan 143
Jobbnummer 3213860
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