Marketing manager for Education sector
NRG Sweden AB / Marknadsföringsjobb / Stockholm
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hela Sverige Our customer, a well-known international and iconic software company is looking for a Marketing manager for Education sector to work in their office located in the Center of Stockholm.
Tasks
In partnerships with sales, you'll drive partner marketing innovation for the distributor and resellers in your local area, working with internal partners and segment teams to drive growth and helping partners develop new and transformative marketing capabilities, effectively amplifying our mission and messaging.
EDU Device Marketing Strategy (20%)
• Work with your peer teams in Education Marketing to understand and apply their content and materials to align partners with our messaging and build effective Device Marketing plans that can be executed efficiently and successfully in the field.
• Partner with Edu Marketing to localize the right content to drive device-led campaigns the most effective way possible. Creative brainstorming, wire-framing and layout for paid demand generation, social media campaigns and SMB/Commercial reseller website experiences
• Adapt marketing materials created by WW Device Marketing and Windows Category/Marketing to use with partners to ensure the Windows messaging is emphasized in their campaigns.
• Collaborate across the Channel and Device marketing team with internal stakeholders in digital and activations to drive awareness and demand for the partner's devices across segments and ensure that segment teams are capable of delivering the value prop for the hero products.
• Deeply engage with key stakeholders, e.g. EDU Marketing, Device Sales, and Commercial Category to identify opportunities to highlight key partners and hero devices.
Effective and Actionable Partner Marketing Account Planning (40%)
• Collaborate with key stakeholders e.g. Category/Device Sales/Multinational teams and business groups to integrate input and resources from various channels into the plans and ensure that marketing investments across all customer resources are considered to drive the highest efficiency in spend.
• Engage frequently with WW Device Marketing, regional marketing and device sales teams to share information, confirm mutual goals, collaborate on campaigns, identify successes and challenges with execution.
• Your inputs should be part of the seasonal account plan driven by ODR. The marketing plans need to leverage corporate guidance, tools and processes to ensure compliance and accountability.
• Drive performance by influencing partners to deliver optimal site experience
• Share successes and best practices with counterparts within the Worldwide and regional marketing community
• Analyze performance results against execution activities to identify causals, opportunities and action plans. Incorporate key insights from accounts to drive informed marketing action plans.
Partner Execution (40%)
Own Readiness motions
• Be transparent with the partner and provide consistent, predictable and timely training on customer's marketing strategy and programs - what customer is doing and where we are going to enable the partner to participate in all relevant events and programs
• Connect with WW Device Marketing lead and Commercial Category to ensure the Education solution and devices are integral part of training events such as channel connects, LINC events, EDU days, etc. You might need to organize Education-specific events to drive in-depth trainings with local SMEs from the GSMO organization.
• Engage the partners through local team to ensure their sales reps are trained and can articulate further the Microsoft solution value proposition with customers
Execute on Marketing content
• Land web-based assets promoting the Education campaigns value proposition with our channel partners, leverage syndicated content and Digital Marketing Content to ensure alignment and compliance with brand strategy.
• Lead all cross-collaborative engagement with key silicon partners on executing marketing initiatives that touch channel partners, involve EDU Integrated Marketing Managers to drive consistent campaigns and messaging across the funnel
• Customize campaigns for partner's organization based on a deep understanding of the local market and partner business needs for mutual growth. Monitor execution and results to determine effectiveness and adapt execution plans in order to optimize success.
Skills and requirements:
• Candidates must have at least 5 years of practical experience developing and driving partner and/or customer marketing strategy and execution.
• A background in commercial marketing including SMB, Enterprise and indirect B2B marketing is preferred.
• Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
• Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
• Excellent collaborator in driving leadership across partners, segments, Windows Marketing, field teams and corp teams
• Deep marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investment
• fluent in both Swedish and English
Start date: asap in September
Duration: fixed-term contract until June 30th 2021
Please note that we will start interviews as soon as possible after, so register on our website with application, CV in English and arguments why you would be the best possible candidate for this assignment. For more information please contact Mari Torstila at torstila (at) nordicretailgroup.com (mailto:
karina.nilsson@nordicretailgroup.com)
OM NORDIC RETAIL GROUP
Nordic Retail Group är idag Nordens ledande expert inom bemanning, rekrytering och genomförande av säljdrivande aktiviteter. Vi grundades 1997 och finns idag lokalt representerade i alla 4 nordiska länder. Nordic Retail Group har år efter år placerat sig på topplistor över Nordens snabbast växande företag. Vi har kunnat göra det eftersom vi hjälper våra kunder att lösa en av deras mest affärskritiska utmaningar: Hur de ska maximera sin försäljning. Vi vet att lösningen handlar om människor, konsten att attrahera rätt människor med rätt motivation och erfarenhet. Vi fokuserar alltid på att finna rätt person, inte bara att fylla en vakans. Genom det är vi med all tydlighet mer fokuserade på personer än funktioner. Vi strävar efter att vara en toppresterande arbetsgivare. Att attrahera, utve...
Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse
Publiceringsdatum2020-08-24ErsättningLön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2021-02-10
Klicka på denna länk för att göra din ansökanFöretagNRG Sweden AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare NRG Sweden AB (org.nr 556611-9474),
http://nordicretailgroup.com/ Arbetsplats Nordic Retail Group
Jobbnummer 5331314
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