Market Development Manager
Boston Scientific / Marknadsföringsjobb / Helsingborg
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hela Sverige Visa alla jobb hos Boston Scientific i Helsingborg The core objective of this Marketing Development Manager role is to support the pulmonary franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization. Support, develop and maintain specific strategic accounts as directed. This position will cover accounts across Nordic
• Market Development: Assists in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Create and manage Physician training programs; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assist in creating reimbursement strategies. Support, develop and maintain specific strategic accounts as directed. Achievement of predefined sales plans on quarterly and annual basis
• Product / Market Management: Responsible for developing, coordinating and executing training for local sales force; Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Actively participate in local sales meetings; Participate in main customer events; Develop and implement launch strategies, including launch package.
• Product Development: Communication of market needs to International Marketing; Conduct continuous product evaluations and providing feedback to the International Marketing team; Contribute to prioritization input for new product development.
• Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
• Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies - identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.; Understand how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
• Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
KEY SKILLS
• Product and therapeutic expertise - clinical knowledge that allows them to positively challenge customer clinical team with insight
• Team working - internal and external collaboration (new therapy stakeholder management)
QUALITY
As interface with Clients and Sales Organization, has direct responsibility to facilitate, share documents and processes to identify, notify and ensure any complaints or problems are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns; Supports implementation of Regulatory, Quality, Code of Conduct and Local/Regional initiative in the organization.
Leading Indicators of Success
Acts as trusted advisor to clinical team through procedures and has leadership role ensuring safe and successful outcomes
Ability to assess account suitability for successful, sustainable and safe therapy adoption.
Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
For those individuals that supervise others, the following statements are applicable:
Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
Establishes and promotes a work environment that supports the Quality Policy and Quality System.
Job Scope and Leveling Guidelines
Knowledge
A seasoned, experienced professional with wide-ranging experience and expertise in a specialized field. Applies comprehensive knowledge of a particular field to resolve complex issues in creative ways. Full knowledge of other related disciplines. Uses in-depth knowledge of business unit functions and cross group dependencies/relationships. Is recognized as an expert in the work group.
Problem Solving
Develops solutions to diverse business problems of high complexity which require the regular use of ingenuity and creativity. Analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results. Has specialized knowledge of various alternatives and their impact on the business. Challenges are frequently unique and solutions may serve as precedent for future decisions.
Planning and Organization
Plans and organizes project assignments of substantial variety and complexity. Initiates or maintains schedule for projects and project milestones.
Publiceringsdatum2015-01-23Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast månads- vecko- eller timlön
Så ansöker duSista dag att ansöka är 2015-02-03
Ansökan kan skickas till e-postadress:
anette.plonning@bsci.comKontaktAnette Plönning 042-256942
anette.plonning@bsci.comFöretagBoston Scientific
AdressBoston Scientific
25452 HELSINGBORG
KontorsadressBerga Allé 1
Övriga kontaktuppgifterTelefonnummer: 042-256942
E-postadress:
anette.plonning@bsci.com Jobbnummer 2140061
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