Head of Brand Strategy - Global Brand Team at Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
You want an exciting career that contributes to positive change. So, what's your next move?
Some of the most exciting action is within our Global Brand Team which functions like an internal agency; our work extends to every other department. We are the custodians of the Volvo brand. We nurture it, protect it and work to bring the brand to life at every level of the organization. We align business with brand goals. We promote the brand internally and externally. We are the voice of the consumer. And we're building a culture that reflects our brand values. We take an holistic approach to building a brand - but always deliver real, concrete output.
We are looking for a Head of Brand Strategy to join our dynamic team in Sweden. As Head of Brand Strategy, you will be responsible for developing and implementing Volvo's global brand strategy across all markets.
This is what you'll do
You will develop and implement a comprehensive brand strategy that reflects Volvo's values, mission, and vision. You will work closely with senior leadership to align the brand strategy with business objectives and ensure brand consistency across all departments.
In this role, you will conduct research and analysis to understand consumer behavior and market trends and use insights to inform brand strategy and messaging. You will manage the brand architecture and ensure all brand assets, including visual identity, tone of voice, and messaging, are consistent and aligned with the brand strategy.
Further you will work collaboratively with cross-functional teams, including design, marketing, product development, sales, people experience and communications, to execute brand initiatives and campaigns. You will measure the effectiveness of brand strategy and initiatives through metrics and analysis, and continuously iterate and improve.
More, you will represent the brand externally and build strong relationships with key stakeholders, including media, partners, and customers. As leader of a team of brand strategists you will provide guidance, coaching, and professional development opportunities.
Qualifications:
• Bachelor's or Master's degree in marketing, business administration, or a related field
• 8+ years of experience in brand strategy within fast moving consumer goods industry. Experience within the automotive or luxury goods industry
• Proven experience in developing and implementing successful brand strategies that drive business results
• Strong analytical and strategic thinking skills, with the ability to use data and insights to inform decision-making
• Excellent communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels
• Creative thinker with the ability to develop innovative ideas and solutions
• Experience leading cross-functional teams and collaborating with internal and external stakeholders
• Fluent in English, both written and verbal. Additional languages are a plus
If you are a strategic thinker with a passion for branding and a track record of success in developing and executing brand strategy, we want to hear from you. Join us in shaping the future of Volvo Cars and making a positive impact on people's lives.
Let's get to know each other
Welcome to apply by the latest on the 31st of October 2023 and we will do our best to keep you updated throughout the process. If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
The position could be based at HQ Gothenburg, or in Stockholm but we are also open to applicants in New York, London, Shanghai and Singapore.
Please take the time to learn more about Life at Volvo Cars here:
https://lnkd.in/e4iC_DjkMake sure to submit your application in English and note that applications via email will not be considered due to GDPR.
Welcome with your application!
We're Volvo Cars
We're proud of our heritage - built on our commitment to safety - and we're excited about delivering on our bold plans for the future. Since 1927, we've created world-changing innovations, like the safety belt, which since we shared it with the world has saved more than a million lives.
Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So, we're looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We're looking for you.
#LI-LOTTA #LI-HYBRID #BRAND #VOLVOCARS
Ersättning Undefined
Så ansöker du Sista dag att ansöka är 2023-10-31
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "67000-41968776".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Lotta Ericsson
0731501785 Jobbnummer 8176371
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