Global Product Marketing Manager, Bioprocess Med
GE Healthcare Bio-Sciences AB / Marknadsföringsjobb / Uppsala
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Global Product Marketing is responsible for making better bets by aligning market insights with technology trends; to collaborate with Product Management in product planning; optimizing commercial execution though development of strategic marketing and new product launch plans in coordination with Field Marketing.
Essential Responsibilities:
Developing a global product marketing plan (marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.). Ensuring that field marketing plans are aligned with the global marketing plan and collaborates with field marketing on selecting the appropriate marketing mix.
Executing on global marketing plan, and ensure timely implementation of programs in marketing plan.
Defining brand (naming and trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
Collaborating with Advertising & Promotion to develop and execute a communications plan in support of the marketing objective.
Coordinating development of marketing supporting material and product training materials (in cooperation with Marketing Services, Product Management, R&D and other functions).
Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
Working with Field Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
Quantifying and prioritizing product market opportunity.
Collecting and prioritizing product introduction and improvement recommendations and analyze competitive landscape.
Building and executing global product launch plan, including value proposition, segmentation / positioning, awareness and advocacy strategies, channel strategy and sales enablement (in coordination with Product Management and Field Marketing).
Developing inputs to support business case for NPI (incl. target pricing) and product positioning
Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identify customers? clinical and economic needs, values and desired benefits.
Building a global market requirements document that prioritizes customer segments and business opportunities.
Identifying and assessing market risks, and developing a plan to mitigate those risks.
Working with Field Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
Developing programs that improve the customer experience of the installed base in support of installed base retention.
Qualifications/Requirements:
Bachelor?s Degree in Marketing, Business Administration, Engineering or related field
6+ years? experience in marketing, product marketing or related field
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Excellent oral and written communications skills
Ability to motivate and lead a team of reports
Strong analytical and process skills
EU work permit
Desired Characteristics:
MBA or Master?s degree in Marketing, Business Administration, Engineering or related field
Varaktighet, arbetstid
Tillsvidare
Heltid
Publiceringsdatum2015-05-04ErsättningFast månads- vecko- eller timlön
Så ansöker duSista dag att ansöka är 2015-05-13
Please apply online at
Klicka på denna länk för att göra din ansökanAnge följande referens när du ansöker: 2116166
FöretagGE Healthcare Bio-Sciences AB
AdressGE Healthcare Bio-Sciences AB
Björkgatan 30
75184 Uppsala
KontorsadressBjörkgatan 30
Uppsala
Övriga kontaktuppgifterTelefonnummer: 018-6120000
Jobbnummer 2277732
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