Global Enterprise Segment Marketing Manager
Axis Communications / Marknadsföringsjobb / Lund
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hela Sverige About Axis Communications
Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions.
For more information about Axis, please visit our website
www.axis.com .
Reference number: 2693
Cities, airports, banks, retailers, hospitals and schools. These are just some of the organizations all over the world that Axis is helping make safer and smarter every day. Now we are looking for a global enterprise segment marketing manager to help us reach even further. Will you join us?
WHAT WILL YOU DO?
Axis is now hiring a new Global Enterprise Segment Marketing Manager for our Transportation/ Infrastructure business area.
As Global Enterprise Segment Marketing Manager, you will play an important role in the ongoing transformation of Axis from a product-centric company to a customer-centric company.
Your job is to build a deep understanding of your market and our value proposition to it, and then to develop the right marketing strategy, messaging and channels to build awareness and demand for Axis and our offering in the market. By driving new global marketing initiatives, you will ensure we evolve and optimize our marketing in the business area.
As Axis is a global company, you will need to work closely with our nine business regions, coordinating and supporting them in executing regional marketing programs and acting as an expert on our target customers and how to most effectively communicate with them.
You will be part of a small, tight-knit team of like-minded marketers each looking after a specific business area. We will inspire you and challenge you - or just be there for a chat over morning coffee. Of course, you will also be able to draw on Axis commercial, marketing and technical experts in other departments.
The job involves traveling, approximately 15-25 days a year.
WHO ARE WE LOOKING FOR?
To be successful in this role, you need to have
Fluency in English (particularly in writing)
Extensive experience (>10 years) from developing target group analyses, marketing strategies and marketing programs
Experience from companies with complex offerings and international markets
A strong ability to focus and structure your work
Leadership skills and an enthusiastic, sociable personality
A passion for marketing
We prefer that you have copy writing skills and/or a higher-level education in marketing.
It 's also good if you have knowledge of digital marketing tools, e.g. for marketing automation, digital advertising, social media management.
Prior experience from marketing to transportation or infrastructure customers is very valuable, but not a requirement as long as the other requirements are fulfilled.
You also have previous experience from:
Developing marketing strategies, segmentation and target group analyses.
Marketing of complex / high-tech products, solutions or services.
International marketing
Experience from companies with a partner-oriented business model is a plus
As a person you are structured and analytical - able to simplify a complex situation into a clear action plan. You combine your leadership skills with an enthusiastic, sociable and open-minded approach to your colleagues.
Enterprise Segment Marketing
Enterprise Segment Marketing is a global marketing function with the mission to drive availability, awareness and demand for Axis offerings among end customers and partners worldwide. We lead global marketing initiatives, coordinate and support Axis business regions in executing regional marketing programs and are experts on our target customers and how to most effectively communicate with them.
WHAT CAN AXIS DO FOR YOU?
With us you will get:
A career in a fast-growing, global, and constantly developing IT company
A strong company culture based on openness, collaboration and innovation where your personality and contribution is welcome and valued
Competitive salary and benefits package
Family-oriented working policies
A team of like-minded colleagues to share your days with
READY TO ACT?
Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. Would you like to grow with us?
Find out more from our recruiting manager Lars Åberg, at phone +46 46 272 1800.
This recruitment is handled solely by Axis Communications AB, and we politely but firmly decline all calls from recruitment and consulting companies.
Varaktighet, arbetstid
Full time Full time
Publiceringsdatum2019-05-03Ersättning Fixed salary
Så ansöker duSista dag att ansöka är 2019-05-26
Klicka på denna länk för att göra din ansökanKontaktLars Åberg +46 46 272 1800
FöretagAxis Communications
AdressAxis Communications
Emdalavägen 14
22369 Lund
KontorsadressEmdalavägen 14
Jobbnummer 4767518
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