Global Brand Manager

Essity AB (publ) / Marknadsföringsjobb / Mölndal
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Global Brand Manager
Do you have the passion to shape a billion-dollar brand and the drive to implement it in a global organization in one of the world's leading hygiene and health companies? If yes, you might be the new Global Brand Manager we're looking for.
Overview
We are looking for a Global Brand Manager to our business unit Professional Hygiene (PH) within Global Brand, Innovation & Sustainability (GBIS). GBIS leads Essity's hygiene brand portfolio and delivers brand development and innovation for our three business areas, Incontinence Care, Consumer Goods and Professional Hygiene.
Essity offers Tork, the leading global brand in workplace hygiene. From paper towels in hospital washrooms to napkin dispensers in restaurant dining rooms, Tork delivers a great experience for the user and a convenient experience for the buyer. The range of dispensers, refills and services is designed to meet the specific needs of washrooms, industrial environments, kitchens, and dining areas.
As Global Brand Manager you are responsible for the brand management of the Tork brand which includes brand platform and strategy as well as guidelines and implementation direction. You will work closely with internal stakeholders across GBIS and Business Units as well as with external agency partners.
The position holder is a member of the Global Master Brand Team and reports to the Global Master Brand Director in Gothenburg, Sweden. Preferred placement is either Gothenburg, Sweden or Philadelphia, US.About the Role
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do
Drive the development of brand platform and strategy updates and secure alignment with key stakeholders and decision makers
Develop guidelines for the brand such as visual expression, tonality etc and secure a successful and consistent implementation in the organization
Lead the brand monitoring work through brand health studies and suggest action list for defined improvement areas
Initiate and lead implementation work securing a successful understanding of the Tork brand across the organization
Responsible for development and implementation of global pack design guidelines
Monitoring key competitor brands in terms of messaging etc to gain knowledge on their strategy and positioning

Who You Are
Minimum Bachelor's degree in Marketing or similar
Minimum 5 years relevant working experience
Experience from B2B marketing and branding
Relevant brand management experience
Knowledge regarding graphical pack design
Experience from working in a global organization
Excellent in written and verbal English

We are looking for someone who can prioritize and execute tasks in a global collaborative environment. We also see that you are a person with great communications skills and have the courage to drive your work efficiently both internal and external.
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and caring Work Environment | Empowerment | Job Impact | Work with a Powerful Purpose | Individual Learning and Development | Health & Safety | Social Responsibility | Innovation
Additonal information
Please apply online latest by 8th December.
If you have any questions regarding the positions, please contact Bengt Eriksson, Global Master Brand Director +46 31 746 01 18.
Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
#LI-Essity
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Publiceringsdatum
2019-11-21

Så ansöker du
Sista dag att ansöka är 2019-12-08
Klicka på denna länk för att göra din ansökan

Adress
Essity AB (publ)
Mölndals bro 2
43131 Mölndal

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
Essity AB (publ) (org.nr 556325-5511)
Mölndals bro 2 (visa karta)
431 31  MÖLNDAL

Arbetsplats
Essity Hygiene and Health AB

Jobbnummer
4977140

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