Global Brand Innovation Director
Essity AB Publ / Marknadsföringsjobb / Mölndal
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hela Sverige Essity Global Hygiene Category is currently searching for a Global Brand Innovation Director - iTeam Folded Hand towels. The Global Hygiene Category leads Essity's hygiene brand portfolio and delivers brand development and innovation for our three business areas, Incontinence Care, Consumer Goods and Professional Hygiene.
The Global Innovation team is responsible for folded handtowels and through cooperating closely with many stakeholders they develop and deliver innovative solutions to better meet the needs of customers in Washrooms all over the world.
This position will work in a marketing/ technical partnership to take prioritized concepts through all stages of the innovation funnel from concept to launch.
Main Tasks
• Collaborate with the Global Brand (Arena) Director to contribute to the development of an assortment vision and ambition and strategy
• Build consumer and customer insights and propose market research
• Use global segmentation and positioning to identify gaps vs. competition
• Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the launch plan
• Support the Global Brand (Arena) Director in recommending product & solution innovations that build on key brand features & design and validate with key marketing communities
• Support Business Unit growth and monitor cost saving initiatives versus innovation
• Propose innovation project organization & resources
• Develop assortment, claims, pack design and price positioning
• Develop communication theme, creative execution and media mix with lead markets
Key Competencies
• Minimum Bachelor's degree required
• Eight (8)+ years' experience in brand development and commercial marketing required
• Experience in personal hygiene goods industry preferred, but not required
• Proven skills in innovation development and delivery in a global environment
• Proven skills in project management
• Ideally worked in both operating businesses as well as marketing headquarters
• Experience in running multi-functions teams effectively
To be succesful in this role you need to have a can-do attitude and be excellent in collaboration and influencing in a matrix organization. Strong networking and interpersonal skills; diplomacy and persuasion with a positive attitude. You need to have the ability to drive, deliver and focus.
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence
Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving wellbeing
through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the
leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are
based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm,
Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at
www.essity.com.Publiceringsdatum2018-01-16Så ansöker duSista dag att ansöka är 2018-01-26
Ange följande referens när du ansöker: GBID
KontaktAnna Sohrabpour
anna.sohrabpour@essity.comFöretagEssity AB Publ
AdressEssity AB Publ
Mölndals bro 2
40503 Göteborg
KontorsadressMölndals bro 2
Jobbnummer 3906957
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