Field Marketing Specialist - Nordics
GE Healthcare Danderyd / Marknadsföringsjobb / Danderyd
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In this role you will be responsible for planning, organizing and executing programs that either will generate new opportunities or advance existing ones, always working in partnership with sales, services & product teams, bringing customer insights through all deployed programs. You will report to the Northern Europe Field Marketing Manager, and provide ongoing support to the Nordics product and sales teams in the local execution of the marketing plan.
Essential Responsibilities
Capture market and customer insights:
• Leverage market and customer data and insights to contribute to the annual strategic planning process.
• Collect and analyze market performance and installed base data to support strategy and planning.
• Analyze win/loss data and conduct customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region.
Regional marketing planning and execution:
• Contribute to the Annual Region/Country Integrated Marketing Plan including budget allocation and tracking.
• Develop & execute marketing programs aligned with products' & solutions' commercial priorities, to include:
• Awareness creation
• Demand generation
• Funnel acceleration
• Lead lifecycle marketing programs to increase share of wallet, drive IB retention & customer loyalty.
• Working with local Advertising and Promotion leaders, support traditional outbound and inbound marketing communications activities.
• Measure effectiveness of marketing activity in the region.
Qualifications/Requirements
• Strong relevant experience in marketing, sales or related field.
• Strong analytical and process skills, including Excel capabilities.
• Excellent communication skills.
• Healthcare product/industry/B2B acumen preferred; experience in product areas where GE Healthcare is active an advantage.
• Digital marketing experience is an advantage.
• Fluency in Swedish and English, and preferable additional Nordic languages.
Desired Characteristics
• Team oriented - ability to work well with diverse, cross-functional teams.
• Result oriented mindset - ability to set priorities, manage time and workload and dependably meet strict deadlines.
• Innovation - develop new ideas through collaboration and execute on creative ideas, engagement in transformation to digital marketing capabilities.
• Influencing skills - ability to motivate individuals and demonstrate organizational influence.
GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world. GE works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients.
Publiceringsdatum2017-02-22Så ansöker duSista dag att ansöka är 2017-03-05
Klicka på denna länk för att göra din ansökanKontaktMarta Jaroch
Marta.Jaroch@ge.comFöretagGE Healthcare Danderyd
AdressGE Healthcare Danderyd
Vendevägen 89
18211 Danderyd
KontorsadressVendevägen 89
Jobbnummer 3334587
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