CRO Specialist / Analyst
Scandic Hotels Group / Organisationsutvecklarjobb / Stockholm
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hela Sverige Visa alla jobb hos Scandic Hotels Group i Stockholm Scandic Hotels is offering a central position in running one of the largest E-commerce business within the Travel Industry in the Nordics. Scandic Hotels has more than 280 hotels, at 130 destinations across the Nordics, Germany and Poland, where over 30 000 people get a new experience every day.
You'll be part of E-commerce & Digital Innovation, an international team of UX designers and product owners. The team supports our guests throughout the entire customer journey with digital solutions and optimized booking experiences.
As a CRO specialist/analyst, you are responsible for web and app performance and optimization. Track conversion rate and other KPI's. Set up processes, lead and analyzes the success of A/B and multivariate testing initiatives. Drive and inspire the team towards become more data-driven in our decisions.
Areas of responsibility:
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Lead Scandic's ongoing A/B tests and roadmap:
- Prioritize and maintain testing calendar to make the best use of available traffic and testing resources and to avoid any conflicts between tests.
- Develop and document testing processes and policies to further increase testing quality.
- Provide analysis of each experiment to understand the impact on key KPIs to be fed into product roadmaps.
- Communicate and present test results, insights, and recommendations to all levels of the company, clearly and concisely.
- Work directly with business owners and IT to plan, execute, and analyze all A/B tests.
- Prioritize and perform analyses requested by E-commerce & Digital Innovation team
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Complete weekly, monthly and quarterly KPI reporting needs.
- Develop custom reports and dashboards based on specific stakeholder needs
- Collaborate with analysts, developers, business owners, and partners to understand their analytics
- Develop technical tagging specification documents tied to business needs/goals.
- Perform data quality audits on existing tagging infrastructure to identify gaps and improve data integrity
- Setting up tracking requirements for new developed features, follow up and test them according the release cycles.
- Train the team on web analytics tools and analysis techniques with a goal of transferring knowledge and a data driven mindset.
Competencies & Experiences:
- Strong knowledge of web analytics platforms (Adobe Analytics preferred)
- Strong knowledge and proven experience of A/B testing and A/B testing tools (VWO preferred)
- Experience within E-commerce
- Ability to analyze web and app performance, site behaviors, usability and effectiveness of functionality
- Ability to problem solve and think critically and to publish KPIs, reports, and dashboards in ways that are clear and actionable
- Experience in visualizing multiple disparate data sets into one cohesive digital story
- Translate business insight gained through the use of web analytics platforms into actionable E-commerce & Digital development strategy
- A minimum of 3-5 years' experience from similar roles
- Able to present insights for an audience
- Great collaboration skills and experience of agile processes
- University degree from technical or business
- A team player
When can I start?
Full time. Place: Scandic Headquarter at Norrtull, Sveavägen 167. Access: Immediately within possible notice period. Applications will be processed continuously.
The team is part of the Customer Journey vertical, and you will report directly to the Director of E-commerce & Digital Innovation.
If this sounds like you, we'd love to hear from you!
In our 280 hotels, in the 130 destinations that we operate in, we create great hotel experiences for the many people to enjoy, including ourselves.
DO YOU SHARE OUR VALUES?
BE A PRO GROW IN YOUR ROLE AND THE ORGANISATION
You are empowered to go in your desired direction, whichever that might be.
BE YOU AMONG FRIENDS
You can be yourself at Scandic, that's how we are able to give that genuine personal service to our guests. We don't always know what challenges we will face during the day, but we will solve them together.
BE CARING FOR THE BENEFIT OF TOMORROW
We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.
BE BOLD MAKE YOUR ACTIONS MATTER
You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.
Varaktighet, arbetstid
heltid Tillsvidare
Publiceringsdatum2019-06-26ErsättningMånadslön
Så ansöker duSista dag att ansöka är 2019-08-15
Klicka på denna länk för att göra din ansökanFöretagScandic Hotels Group
AdressScandic Hotels Group
SVEAVÄGEN 167
11346 Stockholm
KontorsadressSVEAVÄGEN 167
Jobbnummer 4836273
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