CRM & Loyalty Manager - Care by Volvo
Volvo Car Corporation(Prd) / Försäljningsjobb / Göteborg
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hela Sverige Want to drive digital change in automotive?
At Volvo Cars, we are making bold digital visions come true. We aim to lead in the automotive world by creating a digital ecosystem built around making our customers' lives less complicated. Now we are looking for curious, creative people who want to change the world through innovative thinking.
What's in it for you?
The automotive industry is changing rapidly and so are the demands and expectations among consumers. Volvo Cars has taken a strategic decision to lead this change. This means not only to continue to build state of the art premium cars, but to rethink the entire consumer experience and creating competitive offers showing that we put our consumers' needs in the center. Care by Volvo is a ground breaking premium Subscription Service we are developing and you don't want to miss out on.
As a new company within Volvo Car Group, we have one clear aim - to give you back more time to do the things you love. Welcome to the future of car experience, where a simple monthly subscription is all you need.
What you'll do
As CRM & Loyalty Manager, you are overall responsible for developing and implementing a strategy to increase and growth of Care by Volvos business. You will lead the strategy development, for targeted customer engagement. For us, it is all about having the happiest customers. This means that you will:
* Work in close collaborations with Consumer Insights to conduct segmentation studies
* You'll generate and develop CRM KPI reports to Direct Sales functions, in order to run and analyse insight and online behaviour to drive sales
* Design and launch digital CRM Marketing campaigns with brand creatives and product teams
* Develop ways of customer communication together with marketing teams, to increase satisfaction and retentions of the Care by Volvo community
* Specify and implement product and e-commerce requirements together with product management and direct sales teams
* Take ownership of the CRM platform, by defining requirements for effective use and oversee customer data
You play a key role in the Product Development team that consists of highly skilled team members and reports to Head of Product Development. The job is located in Stockholm or HQ in Gothenburg.
Do you fit the profile?
To succeed in this role, we believe that you have:
* University degree within Marketing, Business Administration or other relevant
* At least five years of experience of driving CRM-programs through digital channels or e-commerce
* Hands on experience with campaign messaging, A/B testing and post campaign analysis
* Fluent in English, both speaking and writing
To be successful in this position, we believe you are able to take accountability for your direct area, with the ability to work independently. You have the ability to solve problems in a creative way. We believe that you dare to be bold in a thought through way with integrity and curiosity as guidelines. As a person, you have focus on customers, which gives you the opportunity to build strong relationships and good at motivating others. Since Care by Volvo is in a development phase, we believe that you are intellectually curious and face challenges with creativity. Your abilities to work independently, analytical and strategically will be of good use in this position.
Location
The job is located in Stockholm or HQ in Gothenburg.
How to learn more and apply
For questions about the position, please contact Jesper Larsson, Senior Project Manager at
Jesper.larsson@volvocars.com. For questions regarding the recruitment process, please contact Senior Recruiter, Sofia Bäckhed at
sofia.backhed@volvocars.com. We want your application at the latest June 4th, 2018. Please note that applications via email or after last application date will not be accepted.
Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we're expanding our global footprint in Europe, China and the US, and we're on the lookout for new talent.
We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars' journey into the future.
Varaktighet, arbetstid
FULLTIME PERMANENT
Publiceringsdatum2018-05-14ErsättningSALARY
Så ansöker duSista dag att ansöka är 2018-06-04
Ange följande referens när du ansöker: 16509
Klicka på denna länk för att göra din ansökanKontaktSofia Bäckhed
FöretagVolvo Car Corporation(Prd)
AdressVolvo Car Corporation(Prd)
VAK building, Assar Gabrielssons väg
41104 Gothenburg
KontorsadressVAK building, Assar Gabrielssons väg
Jobbnummer 4140334
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