Content Marketing Specialist
Kanthal AB / Marknadsföringsjobb / Hallstahammar
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hela Sverige Kanthal is part of Sandvik Group, and a world-leading brand for products and services in the areas of industrial heating technology and resistance material. We develop innovative solutions in creative partnerships with our customers, and with a strong commitment to reduce the environmental impact. With skilled people and pioneering technology, we are enabled to support some of the world's most exciting and biggest projects.
Being able to reach through the noise in media today is a challenge, a challenge that requires personalized, accessible and clear content. We are now looking for a passionate and curious Content Marketing Specialist to take the lead on generating quality leads from our online channels. This is a perfect opportunity if you love to express yourself in writing, have a passion for digital marketing and want to join our dynamic, successful and growing Global Marketing team.
Job Summary
As Content Marketing Specialist, you add value by supporting the business, and especially our sales team, in building new relationships with our audience. You are responsible for developing a content strategy and plan based on an editorial voice that attracts and retains our target groups, as well as for execution of the plan. You create, publish and analyze content in our different channels, and you take lead in managing the translation process for different media channels. All to ensure that our content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email and print. Following new trends and improvements within the content marketing field is also an important part of this role, ensuring we stay innovative and in the frontline of digital trends.
This position offers you endless possibilities for personal and professional growth, and your location is flexible.
Your profile
We are looking for someone with a degree in Communication and at least five years' experience from a similar position, preferably as a Copywriter. You have good knowledge of digital communications and content marketing - including web, digital marketing and social media - and you are an experienced user of social media channels. To succeed in this position, you need excellent communication skills in Swedish and English, both verbally and in writing.
We place great value in your character as you show strong integrity and the ability to provide excellent service with speed, thoroughness and quality in mind. As a strong administrator, you easily handle various tasks simultaneously and work independently towards deadlines. At the same time, you are a true team player and enjoy working in a setting where good relations and cooperation are essential. Your interest in, and ability to, develop your role and our processes are highly valuable to us. Additionally, you understand the importance of communicating from a brand directive to strengthen the sense of our company's values, and know when to go outside the box and use your creativity to reach even further.
We are a company with an open-minded culture, actively working to create a workplace that is characterized by diversity and inclusion.
Sandvik is a high-tech and global engineering group offering products and services that enhance customer productivity, profitability and safety. We hold world-leading positions in selected areas - tools and tooling systems for metal cutting; equipment and tools, service and technical solutions for the mining and construction industries; products in advanced stainless steels and special alloys as well as products for industrial heating. In 2016, the Group had approximately 43,000 employees and sales of 82 billion SEK in more than 150 countries within continuing operations.
Publiceringsdatum2018-03-12Så ansöker duSista dag att ansöka är 2018-04-03
Ange följande referens när du ansöker: 357039
Klicka på denna länk för att göra din ansökanFöretagKANTHAL AB
AdressKANTHAL AB
Box 502
73427 HALLSTAHAMMAR
KontorsadressSörkvarnsvägen 1
Jobbnummer 4016374
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