Content Manager Major Appliances Emea
AB Electrolux / Organisationsutvecklarjobb / Stockholm
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hela Sverige The mission of the Content Manager EMEA MA is to achieve a best in class position in providing the organisation, our customers and our consumers with engaging content in order to support the sell-in and sell-out of our brands & products (Electrolux, AEG, Zanussi) throughout the consumer journey.
We are looking for a strong leader that will define and implement a Digital First content strategy:
• implementing processes that leverage on the latest and most agile digital production techniques
• ensuring simply outstanding content across the consumer journey pre, at and post purchase
• leveraging data to measure content effectiveness and drive improvements in an agile way
• setting up new processes and strategy to support an outstanding ownership experience
WHO WE ARE LOOKING FOR:
• Lead the creation and implementation of the EMEA Content Production Strategy.
• Lead the development of best in class content to launch our brand platforms and new products to market
• In close collaboration with Product Marketing and Brand, you will develop exciting stories and engaging content for our marketing campaigns and most important Commercial Launches.
• Ensure the successful and timely delivery of our Commercial Launch and IMAP initiatives.
• Oversee the creation, testing and implementation of strong consumer focused product messaging and content.
• Implement an agile Test and Learn approach when tracking and evaluating the effectiveness of content.
• Drive continuous improvement initiatives to optimise content production costs and time to market efficiency, including the set up and implementation of content production partnerships with external agencies.
• Lead the development of engaging content to support the sell-in and sell-out of our products in-store and online collaborating with TMO
• Lead a multicultural team of 15 marketing professionals in multiple locations.
REQUIREMENTS
• At least 8 years of experience in Content Management and the creative development of Marketing Campaigns and storytelling.
• Creative and conceptual thinker and hands-on with strong focus on implementation.
• Commercial Acumen and Business Understanding and excellent communication skills and persuasive skills
• Strong leadership skills and experience (both people and business).
• A true team player, enthusiastic, energetic and pro-active
Varaktighet, arbetstid
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Publiceringsdatum2016-11-25Så ansöker duSista dag att ansöka är 2016-12-10
KontaktFöretagAB Electrolux
AdressAB Electrolux
10545 STOCKHOLM
KontorsadressS:t Göransgatan 143
Jobbnummer 3184760
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