Consumer Data Specialist - Volvo Cars Emea
Volvo Personvagnar AB / Datajobb / Göteborg
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hela Sverige Visa alla jobb hos Volvo Personvagnar AB i Göteborg,
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we're expanding our global footprint in Europe, China and the US, and we're on the lookout for new talent.
We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars' journey into the future.
Team Martech EMEA
Europe, Middle East and Africa (EMEA) is the unit within Volvo Car Group that is responsible for all commercial activities in the EMEA markets, through our National Sales Companies, Importers and Retail Partners.
Volvo Cars is undertaking a deep digital transformation. We are investing in new platforms with the ambition to drive our digital marketing and CX agenda. As part of this strategy we have recently created Team Martech EMEA: a team of about 10 CRM and marketing technology experts who deliver coaching, training and innovation on our Salesforce marketing stack to deliver personalized direct consumer communications in email, mobile, social and paid channels.
What's in it for you?
In this role, you will be responsible to optimize the collection, segmentation and quality of the consumer data for EMEA. Consumer data is a critical asset for Volvo Cars and we need someone to ensure we manage it in the best possible way. The complexity of our customer journey as well as the multiple systems and stakeholders involved make our data landscape rather fragmented. Your job will be to master that complexity and leverage the customer and business benefits. While you will focus primarily on CRM data (eg. customer personal information) for the purpose of email and mobile marketing you will also drive the usage of first party data in paid channels.
What you'll do:
• Generate complex segmentation to target specific consumer groups in direct and paid digital channels
• Understand, analyse and influence the VCC data landscape, data flows, data logic and metadata
• Identified possible data quality issues and drive the enrichment of our current database
• Place requirements with the technical teams and provide support to deliver a new solution
• Support EMEA markets and Martech specialists with data-related requests
• Develop strategies and tactics optimizing first party data usage, advanced analytics and data modeling
• Support the production of training materials in different formats to feed the Academy
• Understand the broader Martech eco-system and act as an evangelist in the EMEA marketing community
Location
EMEA operates from Volvo Cars headquarter in Gothenburg, Sweden. It is therefore the preferred location for the ideal candidate. Alternative locations in Europe can be discussed.
Do you fit the profile?
We are looking for you who have both passion for and proven expertise in consumer / CRM data segmentation in Salesforce Marketing Cloud (preferred). The ideal candidate will have a tech/data background and a business sense to coach and train EMEA markets. Your technical capabilities will be key to success in this job.
You also have:
• A Bachelor's degree in IT or equivalent relevant areas
• An experience with consumer data governance
• A hands-on experience with consumer data segmentation for marketing automations (preferably in Salesforce)
• Familiarity with advanced analytics, machine learning and predictive data models
• A good understanding of GDPR and privacy regulations in general
• An understanding of adtech, DMP and paid digital marketing
• Knowledge of SQL. Hands-on experience with Salesforce and Tableau is a plus.
• English fluency. It will be your daily working language.
Who you are
Your personality is key. We are looking for you who are a team player, eager to learn and help others grow. You are passionate about data and technology. You are analytical, curious, easy to work with and are a true team player every day. Working in an ever-changing environment is never a problem and you know how to stay cool under pressure. You have a strong ability to easily explain complex solutions to non-technical stakeholders, present with passion and clarity and demonstrate a genuine customer service mindset - this will be key to success in this role!
Sounds like you?
Varaktighet, arbetstid
Full Time Permanent
Publiceringsdatum2022-01-03ErsättningUndefined
Så ansöker duSista dag att ansöka är 2022-01-16
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "52484-37578048".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Maria Nilzon
+46 723 811245 Jobbnummer 6219674
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