Community Manager
H & M Hennes & Mauritz Gbc AB / Administratörsjobb / Stockholm
2025-02-26
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hela Sverige As our Community Manager, you will be responsible for growing, nurturing and engaging H&M's online community by fostering meaningful connections with our audiences across social & digital channels. Acting as the brand's voice in the overall social conversation and ensuring our tonality is consistent, relevant, engaging and aligned with the brand, while driving engagement and audience growth.
Your responsibilities also include, but are not limited to:
Community Engagement: Build, nurture, and engage the brand's online community through authentic and meaningful interactions. Manage day-to-day conversations across social media platforms and other digital channels, ensuring timely and consistent responses to audience queries and comments.
Social Listening & Actions: Actively monitor the wider social conversation to identify opportunities for the brand to engage or respond, such as trending topics, mentions by influential accounts, or relevant cultural moments. Constantly suggesting relevant opportunities, the brand should take action on.
Content & Communication: Ensure all communication aligns with the brand identity, voice, and guidelines while adhering to compliance standards across markets. Act as the voice of the community within the organization, providing feedback and insights to relevant teams.
Insights & Optimization: Leverage sentiment analysis tools to monitor community engagement and refine interaction strategies. Stay updated on social trends, platform updates, and audience behaviors to adapt engagement strategies and maintain relevance.
Collaboration & Coordination: Work closely with creative, customer service, and other cross-functional teams to ensure consistent messaging and a seamless customer experience. Coordinate with internal teams to address community concerns, escalating issues as needed for resolution.
Innovation & Growth: Contribute to the brand's step-change in social-first marketing by fostering a growth-oriented, innovative mindset within the team. Identify opportunities to strengthen community relationships and drive loyalty through creative and impactful initiatives.
Qualifications
We see that you have:
3+ years experience managing online/social communities preferably within a global brand context
Creative ability to set the right tonality that presents the brand in an engaging and relevant way
Ability to manage multi-platform engagement, ensuring consistent brand voice across
Strong attention to detail and ability to manage multiple tasks simultaneously and efficiently
Strong communicator and collaborator working closely with various teams to ensure community management is in line with corporate guidelines, customer service, etc.
Ability to use sentiment analysis tools and AI-driven insights for monitoring community engagement
Growth-oriented and adaptable, staying updated with trends to support a social-first approach.
Performance metrics
Growth in community size, engagement rates, and audience sentiment
Identification and action on relevant social conversations and opportunities
Consistency in brand voice and responsiveness across platforms
Effective collaboration with cross-functional teams
Contribution to the evolution of the brand's social-first marketing approach.
Additional information
This is a full-time permanent position and is based on-site in our Head Offices in Stockholm.
If you feel that your experience, skills and ambitions are right for this role, please send your CV in English (no cover letter). Due to GDPR we only accept applications through our career page.
Så ansöker du Sista dag att ansöka är 2025-03-09
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Arbetsgivare H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
111 57 STOCKHOLM
Arbetsplats H&M Group
Jobbnummer 9188405