Star Wars - Brand Manager
EA Digital Illusions CE AB / Organisationsutvecklarjobb / Stockholm
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As brand leaders, you partner with development to define what our brands stand for. You develop the strategic brand vision, plan and roadmap and strive to make that vision the promise to each player.
As a Manager of the Live Services for Star Wars Battlefront, you will help guide long range product strategy and marketing execution. You inspire sparkable content and apply strategic thinking that will shape the future of the Star Wars Battlefront franchise.
You'll join a team of fellow gamers that are breaking boundaries and blurring global borders by marrying brand and marketing strategies with a genuine understanding of what excites players. Your data-driven and player-driven style will help you define the optimal strategies and experiences, and your collaborative, global mindset will help build partnerships with game teams, publishing and Global marketing teams.
What a Brand Manager of Live Services does at DICE
Partner with development on product strategy and feature decisions ensuring alignment to long-range brand plans, player needs and market trends.
Uses player insights to optimizes player journey's, reduce churn and sustain engagement.
Develops merchandising and promotional strategies - serving the right message, at the right time to the right audience.
Helps create and execute content roadmaps, programs, and live events to achieve business goals.
Directs and mobilizes cross company marketing - to promote live services for Star Wars Battlefront in all relevant channels.
Supports the Brand Director to build brand and service strategies that accelerate Star War's Battlefront's digital transition.
Requirements
Passion for videogames, preferably Star Wars and/or other Action games.
4+ years of experience in product management, marketing and/or business strategy. Gaming is a big plus. MBA or equivalent preferred.
2+ years working with online service; clear understanding of the impact of a Live Service
Proven experience working in/with international partners
Ability to understand convert competitive/market/product analysis and player insights into business strategies.
Work well in a collaborative, team based environment.
Ability to show leadership, work alongside and present to senior management
We are DICE
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games isn't easy, and filled with big challenges. That's why we employ the most creative, passionate people in the industry.
DICE (DICE Digital Illusions Creative Entertainment), the award-winning developer based in Stockholm, Sweden, is best known for creating the successful Battlefield franchise and the home of Star Wars Battlefront and Mirrors Edge: Catalyst.
DICE is currently searching for a candidate with a strong interest in product management and managing and planning an online service. You will join a team that is managing the Star Wars Battlefront franchise, working closely with development and marketing teams to run the Star Wars Battlefront online service.
Publiceringsdatum2017-06-07Så ansöker duSista dag att ansöka är 2017-07-17
Klicka på denna länk för att göra din ansökanFöretagEA DIGITAL ILLUSIONS CE AB
AdressEA DIGITAL ILLUSIONS CE AB
BOX 20068
10460 STOCKHOLM
KontorsadressSödermalmsallén 36
Jobbnummer 3540937
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