Produkt marknads chef
Cytiva Sweden AB / Marknadsföringsjobb / Uppsala
2024-12-16
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Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
The Product marketing Manager for Cytiva is responsible for global marketing programs for Lab scale resins, Imaging & Wb and Impurity ELISa product portfolios at Cytiva.
This position is part of the Discovery business Global Marketing team and will be based on-site in Uppsala but sometimes travel within Europe, UK or USCAN regions. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.
What you'll do
Designs and executes omnichannel lead gen and awareness campaigns for your products to enable funnel additions
Present and maintain your marketing KPIs and targets- leads, funnel additions, funnel wins, etc. and develop counter measures where needed
Identify and lead PSPs where necessary
Create yearly marketing plan for responsible products
Works on and launches NPI projects to deliver target value propositions, messaging, customer VOC, assets for launch, etc.
Write and develop ad & promo materials for your products
Liaise with creative agencies to develop creative concepts/ articles/ etc.
Co-ordinates with marcom to ensure assets needed for campaigns and sales enablement are created and devlivered on time
Works with R&D and technical groups to develop scientific content that resonates with your target customer.
Who you are
Masters degree in marketing or life sciences or related field
Minimum of 3 years experience in marketing/ product management/ marketing communications or other related field
Experience in managing product marketing/ product management for 20-50 MUSD + business
Demonstrated experience in building and executing lead generation and awareness initiatives
Demonstrated experience in developing a strong strategic marketing plan
Able to translate scientific concepts and product features to marketing messages and content that resonate with customers
Demonstrated experience in building content/ creative concepts that speaks to the value of products/ builds storylines that resonate with the need of our customers
Experienced and confident in managing marketing projects (NPIs, customer VOC, etc.)
Comfortable and confident in reporting marketing KPIs to management
Comfortable working in a matrixed environment with cross-functional teams and able to collaborate
Live in the area nearby Uppsala and have the possibility to commute to our site daily.
Nice to have previous experience
Working with/ Knowledge of Lab scale resins or HPLC/ FPLC chromatography systems
Familiar with DBS tools: Transformative Marketing, Launch Excellence and PSP
Able to communicate clearly and effectively with stakeholder
Thrives in a fast paced matrixed environment
Takes ownership and accountability of products and driven to achieve business goals
Application
We continuously assess candidates and invite them for interviews, so please don't hesitate to write and send in the application. The recruitment will be completed as soon as a suitable candidate is found.
We look forward to seeing your application.
Så ansöker du Sista dag att ansöka är 2025-01-15
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Arbetsgivare Cytiva Sweden AB (org.nr 556108-1919)
Björkgatan 30 (
visa karta)
751 84 UPPSALA
Arbetsplats Cytiva Sverige AB
Jobbnummer 9063076