Product Marketing Manager

Paragera AB / Organisationsutvecklarjobb / Linköping
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Product Marketing Manager:

As Product Marketing Manager, you will be responsible for the marketing activities surrounding Zenterio’s products and service offerings. You will define the positioning of our products and craft the messaging that supports this. You’ll conceive and develop innovative marketing programs that drive demand. Your main focus areas will be as follows:

Our Go To Market Strategy
Together with Product Management, define which products and services we should offer, to whom, and through which channels. You will also set requirements on product and support competiveness in Zenterio’s roadmap from a market perspective.

Market & Competitor Analysis
Follow and keep up to date with current Industry, market trends and commercial relevance. Manage relationships with industry analysts and act as one of our spokespersons for Zenterio in product/industry related topics.

Product Communication
Define how we shall present and communicate our products/ solutions, services and what channels and media we shall use for communication to our target audiences. Determine how to maximize the product and services sales leverage from our website, events, marketing automation and content marketing to drive interest for Zenterio’s product together with the marketing team.

Set Product Commercial Requirements
Follow industry trends, set market commercial requirements on products and services to maximize our financial performance to achieve our key objective of starting incurring revenues and revenue share from/with our customers.

Partner Marketing
Sales and Product Management decides which partners to work with. You will work together with Product Management and Partner Sales to support Sales to establish Business Growth Plans with strategy and tactics and commercials to build trust between Zenterio and Partners and to establish a communication strategy and execution.

Product Demonstration, Case Studies and White Papers
Together with your marketing colleges you will help create these assets and make sure that they get into the right hands. You will join our Product Management team and report to the Product Manager. You will have a close cooperation with our Marketing Team, our Sales organization and our highly skilled engineers.

Job requirements:

• Minimum three years of software product marketing experience.
• Bachelor’s in business or marketing
• Strong communication skills, fluency in English is a requirement
• Strong commercial understanding and business case development skills
• Excellent people and teamwork skills to interact with staff, colleagues, cross-functional teams and third parties.
• An attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into clear and easily understandable business benefits.
• Can do attitude

Ready to act?:

Ready to act? If you are interested in applying for this role, please submit your application at www.paragera.se/lediga-jobb . Latest date for submitting your application is November 15 2015, but don’t wait as we are continuously reviewing applications.

Varaktighet, arbetstid
Heltid Tillsvidare

Publiceringsdatum
2015-10-15

Ersättning
Fast lön

Så ansöker du
Sista dag att ansöka är 2015-11-15
Klicka på denna länk för att göra din ansökan

Kontakt
Jenny Petersson

Företag
Paragera AB

Adress
Paragera AB
Tanneforsgatan 3
58224 Linköping

Kontorsadress
Tanneforsgatan 3 58224 Linköping

Jobbnummer
2481095

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