Marketing Campaigns & Customer Marketing
Ericsson AB / Marknadsföringsjobb / Stockholm
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Customer meeting facilitation.
Campaigns 'thin-layer' coordination between BAs & MAs, support MA campaign work (inc. activation) and BA feedback from MAs.
Taste of Barcelona project management. Develops campaign 'personas' and cross-topics. Reference case content with India team. Works heavily with MAs in activation support.
Reports to Head of Content & Customer engagement, a member of the Events and Experiences LT at GFMC.
Responsibilities:
You will work with marketing campaigns, close with BAs & MAs
Craft messages and content asset plans
Drive demand generation - e.g. managing Taste of Barcelona project specifically
We are now looking for a Marketing Campaigns resource to lead the planning, execution and follow up on prioritized global campaigns and demand generation initiative to strengthen our brand and increase our sales growth with both new and existing customers, based on the strategy, Corporate Brand and Marketing Campaigns.
Key Qualifications:
Education: University degree in Business, Marketing, Communications, or equivalent training/experience,
Min years of experience: 10+ years' experience in Telcoms Marketing or similar (sales, domain/EP)
Region experience needed.
Campaign marketing knowledge & experience.
Digital activation skills.
Experience working in a global team
Experience as an external spokesperson
Resource management (including budget management)
Experience working in a dynamic and fast moving environment
Why is Ericsson a great place to work?
Ericsson is the driving force behind the Networked Society where every person and every industry is empowered to reach their full potential. Mobility, broadband and the cloud are transforming the world, enabling industries and society to provide better services, capture new opportunities, improve businesses, increase efficiency, and create new user experiences. Our services, software and infrastructure support every major telecom operator in the world. The transformation that this brings allows people, business and society to fulfill their potential and build a more sustainable future. With some 115,000 employees and customers in 180 countries, we combine global scale with technology and services leadership. Your ideas and innovations can turn into achievements that impact society and change the world. Are you ready to be a change-maker? Learn what makes YOU + Ericsson a powerful combination. Join us today.
Publiceringsdatum2017-09-08Så ansöker duSista dag att ansöka är 2017-09-22
Klicka på denna länk för att göra din ansökanFöretagEricsson AB
AdressEricsson AB
KI/EAB/DKG/DA
17281 Stockholm
KontorsadressKistagången 6
Jobbnummer 3687169
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