Global Brand Digital Manager to our global client
Adecco Sweden AB / Marknadsföringsjobb / Göteborg
2025-01-15
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hela Sverige About the role
You will join our client in the fight against the forces that hold people down, break stigmas and taboos.
• Lead, develop, and inspire the team.
• Your team of direct reports is responsible for execution in the following areas, across all Medical brands (JOBST, Leukoplast, Cutimed, Actimove, Delta-Cast): brand websites, SEO, measurement, ecommerce content, global social media strategy & guidelines, supporting with digital best practice and content creation via comms toolkits, management of Global PIM (Product Information Management), DAM (Digital Asset Management).
• Drive the Digital Strategy across Health & Medical digital platforms (websites, social, SEO, ecommerce) with direct oversight on execution.
• Ensure alignment of the Digital Communications Strategy with Brand, Communications, and Category strategies.
• Manage social media strategy and guidelines to ensure global brand consistency and best practices.
• Maintain and implement SEO strategy and guidelines, focusing on insights, measurement, and continuous improvement of online content.
• Guide digital campaign asset creation and content best practices across brands.
• Leverage cross-brand synergies and oversee test and learn initiatives across digital channels and campaigns.
• Manage external agencies and foster collaboration across departments, including brand teams, product management, medical affairs, lead markets, and digital functions.
• Oversee digital budget management, ensuring alignment with yearly and quarterly business planning.
• Act on consumer insights and trends, competitive analysis, and industry changes, communicating their impact on brand performance.
This role is a consultancy assignment to cover for a parental leave, with start as soon as possible.
About you
You are an inspiring leader with the ability to develop and motivate people to meet both their career goals and the organization 's goals. You have a long-term strategic perspective as well as the ability to operationally drive profitable growth, where you always strive for creating new and better ways for the organization to be successful. You are also:
• Curious and eager to learn, passionate and committed to being part of our journey.
• Courageous and open-minded, willing to share your thoughts and embrace new learning opportunities.
• Enjoying fast-paced, entrepreneurial environments with a university degree or equivalent education in Marketing and/or Digital.
• Having proven experience in Digital Brand Marketing within an agency or global brand, ideally in a regulated industry, experience in briefing and leading agencies and enthusiastic about building brands in healthcare and B2B.
• Having leadership experience with at least one direct report.
• Eager to explore markets and interact, with approximately 40% travel time.
• Having strong relationship management skills, capable of building and maintaining positive relationships, navigating organizational dynamics, and fostering an inclusive work environment.
• Capable of explaining digital topics to non-digital audiences, and experienced in digital planning, content management, and utilizing industry reporting tools like GA, GSC, Hotjar, SEMrush.
• Proficient in English with strong communication skills.
We will go through the applications continuously and the job posting may get closed before the last application date so don 't hesitate with sending in your application today!
Contact details
If you have questions about the assignment or the recruitment process, you are welcome to contact responsible recruiter:
Evelina Hjortskog via
Evelina.Hjortskog@adecco.se Welcome with your application!
Ersättning Fast lön
Så ansöker du Sista dag att ansöka är 2025-02-14
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett deltidsjobb.
Arbetsgivare Adecco Sweden AB (org.nr 556447-2677),
http://www.adecco.se/ Kontakt National Recruiter
Evelina Hjortskog
Jobbnummer 9104054