Digital Marketing Specialist
Mölnlycke Health Care AB / Marknadsföringsjobb / Göteborg
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Do you want a career that impacts millions of people for the good? At Mölnlycke, you'll be helping to equip medical professionals with solutions to improve outcomes for patients. And you'll develop your career in a growing organisation with an inspirational culture - where you'll be recognised for the results you've achieved.
In Wound Care at Mölnlycke, we free patients from the burden of wounds. If you have a passion for omnichannel marketing together with a drive to make a true difference for people, our Digital Marketing Specialist role position could be a great opportunity for you. The BeNeNord marketing team is expanding and looking for 2 creative Digital Marketing Experts to orchestrate the customer journey and enable an incredible customer experience.
These two persons will work closely together whilst focusing on different regions, one on the Nordics and one on Benelux. We prefer to see the Nordics role situated close to any of our offices in Gothenburg, Oslo, Helsinki or Copenhagen and the Benelux role close to our offices in Antwerp, Belgium.
About the job:
The Digital Marketing Specialist will be focusing on omnichannel marketing initiatives in the Nordic countries and will be responsible for the co-development and implementation of a Multi-Channel Marketing infrastructure and communication plan in alignment with our regional marketing plan. This is a great opportunity to have a multifaceted and transversal role, combining technical expertise in digital media with traditional marketing strategies, the ability to build content, knowledgeable about marketing & metrics to increase Mölnlycke's digital presence and enhance our brand performance.
The key accountabilities will be to:
Conduct a transversal way of working with the BeNeNord and local marketing teams and other stakeholders to plan, create, develop and implement an annual multichannel communication plan in line with EMEA & Global guidelines, adapted to the local focus strategy. Ensure organization and platform readiness for the change
Contribute to a connected and synergistic marketing-sales strategy. Continually working hand-in-hand with Sales to optimize customer acquisition and retention (bow tie funnel)
Ensure brand consistency on all digital communication channels
Attract relevant target groups on LinkedIn, Facebook and other relevant Social Media channels through creating and publishing posts, use of SEO, SEM and paid search. You will also build and publish website content and plan to increase website traffic
Supports in the creation of email campaigns, providing guidance to the marketing teams on best practices
In collaboration with Marketing Manager and local Product Managers, manage selection and contract negotiations with communications- and media agencies as relevant based on the MCM communication plan
What you'll get
Competitive compensation package including company pension plan, bonus, company health care
Wellness benefits
Flexible working hours and flexible work from home policy
Great colleagues in a global company
An open, friendly and fair working atmosphere
What you'll need
Omnichannel marketing experience, preferably from B2B corporate environment
Digital capabilities, such as SEO, SEA, social media, traditional marketing capabilities, omnichannel strategy
Digital savviness and skills to work with tools such as Episerver (Optimizely), Canva, Marketing Cloud and similar
A strong drive, high ambitions and a can-do attitude
Degree from University/Business School or Master Degree in marketing/ digital marketing or equivalent through working experience.
Preferably experience from life science or other regulated industry
English skills + one local language across Benelux region
Our approach to diversity and inclusion
We strive to have a diverse mix of people from different cultures, ages, geographies and genders, to reflect the world in which we operate and to facilitate innovative thinking across the business.
About Mölnlycke
Mölnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes.
Our business is organised in the four business areas Wound Care, Operating Room Solutions, Gloves and Antiseptics, where customer centricity, sustainability and digitalisation are at the heart of everything we do.
Mölnlycke employs around 8,400 people. The company headquarters are in Gothenburg, Sweden and we operate in more than 100 countries worldwide. Since 2007, the company has been part of Investor AB, an engaged owner of high-quality, global companies which was founded by the Wallenberg family in 1916. For more information, please visit
www.molnlycke.com and
www.molnlycke.com/careers Så ansöker du Sista dag att ansöka är 2023-04-21
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Mölnlycke Health Care AB (org.nr 556547-5489)
Gamlestadsvägen 3 C (
visa karta)
402 52 GÖTEBORG
Arbetsplats Mölnlycke Health Care AB
Jobbnummer 7574093
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