Digital Marketing Project Manager - Web UX
Volvo Group / Organisationsutvecklarjobb / Göteborg
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hela Sverige As Digital Marketing Project Manager - Web UX you will be responsible for the development of the Volvo CE internet presence to optimize its performance as a marketing and communication channel.
You will be part of the Digital Infrastructure team at Brand & Market Communication, and will work cross-functionally with other functions within Brand & Marketing Communication, P&IT and Corporate Communication across Volvo CE and the Volvo Group.
Main Activities and Responsibilities
• Responsible for optimizing the structure, design, navigation and functionalities of Volvo CE internet presence in order to improve its performance according to set business objectives.
• Responsible for the delivery of projects related to web development and UX to the agreed scope, time and budget.
• Together with the project team define the project scope and deliverables, source suppliers, define business requirements, identify the optimal implementation solution, coordinate and follow-up project progress from project start until roll-out. Work actively to mitigate risks, find solutions and solve roadblocks. Report project status to identified steering committees, and if needed escalate.
• Manage the creation, prioritization, approval and implementation of the internet presence development roadmap together with Regional, P&IT and other relevant stakeholders.
• Represent Volvo CE at relevant groups and forums related to web presence development within the Volvo Group.
• Work together with the colleagues responsible for web analytics, web SEO, web content management, among others, to understand the performance of Volvo CE internet presence. Plan and implement actions based on gathered insights and feedback.
• Support the development of UX competency across Volvo CE. Develop and maintain UX manuals and guidelines. Support Regional training activities with updated editor training manuals and information.
For further information please contact:
Cecilia Cruz, Manager Digital Marketing, tel. +46 16 5415763
Skills and Experience
• Expert in the area of Web and Digital UX (User Experience)
• Project management experience, optimally with digital marketing projects
• Knowledge about CMS (Content Management System) platforms
• Experience with User Journey mapping techniques
• Experience with SEO and/or website analytics is an advantage
• Business and customer focus mindset
• Analytic thinking skills
• Excellent communication skills both verbal and written
• Collaborative attitude and team player. Experience in working on a global setting
• Structured and process oriented
• University degree in Marketing and/or Communication
• Fluent in English. Other languages will be a benefit
The Volvo Group is one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines under the leading brands Volvo, Renault Trucks, Mack, UD Trucks, Eicher, SDLG, Terex Trucks, Prevost, Nova Bus, UD Bus, Sunwin Bus and Volvo Penta.
With Volvo Construction Equipment, one of the world's leading providers of products and services to the construction industry under the brands Volvo, SDLG and Terex Trucks, you will be part of a global and diverse team of highly skilled professionals who work with passion, trust each other and embrace change to stay ahead. We make our customers win.
Publiceringsdatum2018-02-22Så ansöker duSista dag att ansöka är 2018-03-07
FöretagVolvo Group
AdressVolvo Group
•
63185 Eskilstuna
Kontorsadress•
Jobbnummer 3981997
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