Customer Marketing Lead
Experis AB / Marknadsföringsjobb / Stockholm
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hela Sverige We are looking for a Customer Marketing Lead for an international electronic company in Kista.
PURPOSE OF THE JOB
The Customer Marketing Lead is responsible of channel marketing and sales activation within the product category to drive sell-out.
Lenght: 6-8 month.
Location: Kista
Start: ASAP.
KEY ACCOUNTABILITIES:
• Customer sell-out growth
• Customer in-house market share
• Customer share of voice for display share, promotional share and recommendation rate in-line/above key competitor and/or value m-share
• Customer specific Mystery Shopping scoring above competitor Index
JOB SCOPE
The Customer Marketing Lead (CML) will be responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales.
Responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies. Together with sales set the omni-channel strategy and Secure best presence and mix of activations for given product groups and customers.
Ownerships of the companys branded presence online and in-store in given operator/customer doors. Planning and executions of fixed installations, as well as secure share of voice for branded retail, as well as ROI.
The Customer Marketing Lead (CML) will be responsible for channel marketing and sales driven activations as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activations in the channles/stores where products are represented and sold.
The CML works closely with the respective Sales Managers and Key Account Managers and provide the sales departments with creative input from a marketing perspective, enabling sell-out maximaton of the current range/product focus.
Co-hosted events are other areas where the CML will be responsible for planning and execution. An Example of this can be joint guerrilla marketing activities together with a major customer or other partner. The CML reports on the status of the campaigns and gives feedback for improvement to local sales departments as well as to Customer Marketing Head.
Securing availability for sell-in material and concepts to the major sales channels in cooperation with Nordic Marketing and local sales teams to ensure early customer engagement and buy-in in order to maximize sales results and smooth roll-out of campaigns.
QUALIFICATIONS REQUIRED:
• University degree within marketing and communication.
EXPERIENCE:
• 1-5 years' experience within Customer/Channel Marketing roles measured on sell-out growth
• Customer joint sell-out 360 planning, execution & review
• Customer channel integration & sales maximization (omni-channel perspective; in-store, DM, online, CRM)
• Customer segmentation and core shopper profile understanding, what makes shop visitors convert to shoppers at this customer?
• ROI understanding, investment recoup through incremental sales
• KAM forecasting & sell-in understanding
• Media and customer campaign planning experience
• Excellent insights into local media landscape
• Understanding of local consumer journey
• Traffic generation / conversion driven marketing experience
• Branded Retail development experience
SKILLS & ATTRIBUTES:
• Experience from a Nordic matrix organization is a merit
• Results & performance drive
• Structured with an ability to manage multiple priorities and short deadlines
• Creativity in problem-solving and marketing
• Mindset of using functionality and system as a sales supporting tool
• Take own initiatives and drive implementation
• Strong collaboration skills and inter-culturally savvy
• Big picture with attention to detail
• A doer with a can-do attitude and flexibility.
Contact
Are you the person we are looking for? Please apply through the link on this page. The selection process is ongoing, it is therefore important that you submit your application as soon as possible. If you have questions regarding the assignment, please e-mail Consultant Manager: .
Welcome with your application!
Varaktighet, arbetstid
Heltid Contract
Publiceringsdatum2016-10-10ErsättningEj angivet
Så ansöker duSista dag att ansöka är 2016-11-21
Ange följande referens när du ansöker: 12386
Klicka på denna länk för att göra din ansökanKontaktArvid Jakobsson
Arvid.Jakobsson@se.experis.comFöretagExperis AB
AdressExperis AB
11181
11181 0180
KontorsadressKlarabergsgatan 29
Jobbnummer 3096190
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