CRM Manager Stena Line Sweden
Stena Line / Marknadsföringsjobb / Göteborg
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hela Sverige We like our customers and we 'd like to know more!
We are on the journey of creating better offers, products and ways to communicate with our customers. Customer relationship management is at the core of these efforts. That 's why we 're looking for a CRM Manager to drive our journey towards a more insight driven communication.
What you will get?
• Focus on digitalization: we are currently in the process of building a new CRM program including new tools and processes. The Stena Line strategy is to focus on digitalization and you will be the spider in the web for the Swedish market. If you like to develop further within the CRM & Omni channel discipline; this is the position for you! Digitalization is at the top of our daily agenda throughout the company and we have high ambitions. Our digital vision is to be the world's leading ferry operator powered by cognitive computing by 2021!
• A local market in a global company: you will be responsible for execution for the Swedish market and you will take part in the global CRM team, a highly skilled group of people working in 10 different markets who are happy to share their experiences with each other
• Passionate colleagues: the Swedish marketing team is a fun crowd of dedicated & skilled persons
• Fun products: We sell ferry travel and all that great experiences that comes with it. Who doesn't love to travel?
What will you do?
Your role as CRM Manager means that you are responsible for managing data driven customer insights in order to increase customer lifetime value. You'll also get the chance to use cool terms like marketing automation and omnichannel, but you will probably focus mostly on this:
• Plan and execute our direct marketing efforts on a daily basis
• Develop our CRM marketing automation processes
• Run our customer loyalty program, Extra: create offers, recruitment activities and be the internal ambassador
• Drive and actively distribute retention KPI 's and carry out analysis for customer retention
Who are you?
The perfect candidate is a combination of a true doer and insight driven analyst. Of course you have lots of great ideas on how to strengthen our customer bond and on how to approach the CRM-circus. You understand how digital media interacts and see the possibilities
The role as CRM Manager requires experience in CRM and Omni channel, web management and knowledge in Google Analytics. If you possess project management skills and content marketing experience you'll be the one for us.
Interested?
Apply no later than November 10th if you want to hop onboard our ship! Interviews and selections might occur during the process.
Get in touch with Kristina Nyström to learn more about the position or Stina Sörensen to hear more about the recruitment process.
At Stena Line we believe everything starts with Care. For us it means that we care about our customers, our business, the environment and we care about each other. This has made us one of the world's largest ferry companies since the start in 1962 in Gothenburg, Sweden. Today we are more than 5000 colleagues from 50 countries.
We want to make sure that our company is a fair and inclusive place to work for everyone. For us it is never acceptable to discriminate and we are firmly committed to equal employment opportunities regardless of age, religion, gender, sexual orientation, gender identity, ethnicity or disability. Join us on our journey!
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2017-10-27ErsättningFast lön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2017-11-12
Klicka på denna länk för att göra din ansökanFöretagStena Line
AdressStena Line
Danmarksterminalen, Masthuggskajen
40519 Göteborg
KontorsadressDanmarksterminalen, Masthuggskajen
Jobbnummer 3772473
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