CRM Manager
Northmill Bank AB / Marknadsföringsjobb / Stockholm
2025-05-07
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hela Sverige Northmill is a Nordic bank on a mission to improve financial lives. We create a different banking experience, digital yet personal. From our base in Stockholm, we provide forward-thinking financial services to over 600 000 consumers and 3 300 businesses - with products ranging from savings and real-time payments to flexible lending and smart tools for entrepreneurs.
Northmill has remained profitable every year since its founding in 2006. We believe in accessible, fair, and future-ready banking for individuals and businesses alike.
We are on an exciting growth journey and are now looking for a driven CRM Manager who wants to be part of shaping the customer relationships of the future.
About the role
We're looking for a strategic, hands-on CRM Manager to take full ownership of the customer lifecycle across both B2C and B2B. This is not a campaign scheduler role - it's about building a CRM ecosystem that drives growth, retention, and lifetime value across multiple verticals.
You will lead lifecycle marketing efforts - from onboarding and activation to monetisation and winback. You'll work cross-functionally with Product, Analytics, Tech, Compliance, and Creative, and operate Braze (and related tools) to deliver event-driven, personalised, and compliant communication at scale.
What you'll do
Own and execute the full CRM lifecycle strategy for B2C and B2B products.
Build lifecycle journeys for onboarding, engagement, upsell, retention, winback.
Design flows that improve customer lifetime value (CLV) and reduce churn.
Operate and evolve journeys in Braze, leveraging segmentation, dynamic content, and real-time triggers.
Run A/B and multivariate tests to optimise each stage of the funnel
Monitor KPIs such as activation, retention, product penetration, and winback - and take action based on insights.
Ensure all touchpoints comply with legal and regulatory requirements (e.g., credit, dormant accounts.
Your background
You're a hands-on CRM specialist who loves building journeys, testing flows, and optimising performance. You have a structured, data-driven mindset and are comfortable taking ownership of execution while collaborating across teams. Whether it's tweaking a Braze flow, analysing lifecycle metrics, or working with compliance to get messaging right - you get things done.
You're not just a doer; you're someone who actively improves what already exists. You care about performance, precision, and turning CRM into something customers feel - not just see. What you bring:
3-5+ years of experience in CRM or lifecycle marketing, ideally in fintech, SaaS, e-commerce, or subscription-based environments.
Strong hands-on experience working with Braze or similar platforms (e.g., building journeys, segmentation, dynamic content, triggers).
Comfortable working with customer data (event-based and behavioural) to drive segmentation and logic.
Experience with A/B testing, funnel performance metrics, and turning insights into action.
Clear communicator who can collaborate across Product, Tech, Compliance, Analytics, and Creative.
Fluent in Swedish and English
Bonus Points:
Experience working in a regulated industry (e.g. finance, insurance, health)
Good copywriting or editing skills
Familiarity with AI-powered features in CRM (predictive scoring, dynamic content, etc.)
Experience balancing both B2C and B2B CRM needs and messaging styles
Fun Facts:
Work-life balance - hit the gym two minutes away or go for a jog in the city.
Event - highly appreciated "Northchill" & Northcon (conference abroad).
Health - 5000 kr health care allowance
Breakfast and fruits every day, as well as "holy fika" each Friday.
Regular after work and celebrated successes at the office.
Stockholm's most beautiful office, right in the city center with incredible views and our very own roof top terrace.
Apply today and be a part of Northmill!
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2025-10-24
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Northmill Bank AB (org.nr 556709-4866),
https://www.northmill.com/international/ Arbetsplats Northmill
Jobbnummer 9325988