Crm Lead To Filippa K
Filippa K AB / Marknadsföringsjobb / Stockholm
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hela Sverige Visa alla jobb hos Filippa K AB i Stockholm Filippa K was founded in 1993 and is today a leading Scandinavian fashion brand. The head office is situated in Stockholm, Sweden and there are hubs in Amsterdam and London. The brand is present in 60 markets through its own e-commerce, 40 brand stores and around 600 premium retailers. Filippa K has 350 passionate employees across 7 countries. The company is divided into three key business units: Woman, Man and Soft Sport.
As of 2017 Filippa K is embarking on a new mission to become a company that can win online globally. This has resulted in a restructuring where the traditional retail and wholesale channels have been scaled down to fund an expansion in the own online channel and with global e-retailers. The ambition is to double the size of the company over the next 5 years with a majority of the growth expected to come online. In order to support this journey, we are now looking for a CRM Lead placed in the CRM/Marketing team, reporting directly to the Head of CRM. The position is located at Filippa K HQ in Münchenbryggeriet, Stockholm.
The role
As CRM Lead you will be responsible for improving the customer experience at Filippa K - in order to drive sales and increase brand loyalty. You will be responsible for developing our data driven customer experience and the personalization of all our communication - building on insights that we gather from of our data. Together we work towards the vision of creating a world-class customer experience.
The successful candidate will be a brand-literate, business minded, well organized and highly productive individual with a good understanding of the Filippa K aesthetic and attention to detail.
Responsibilities
• Constantly improve and develop our data driven customer experience and communication - based on insights, KPI's, sales performance and a never ending drive to exceed our customer's expectations.
• Project lead CRM activities and campaigns from concept to execution and analysis, such as:
• Research trends, customer behavior and new opportunities.
• Analyze data to find opportunities for personalization to improve our customer experience.
• Write and present CRM communication briefs to internal team and external partners and suppliers.
• Organize and deliver content for global and local campaigns.
• Evaluate KPI's of activities and suggest improvements.
• Set up automated communication journeys, including customer segmentation, dynamic content, email deployment scheduling and trigger email notification.
• Partner with cross-functional team to create overall strategy and sharing valuable customer insights internally around the consumer journey.
• Enhance existing consumer nurture programs, including welcome, onboarding and reengagement campaigns.
Required skills and knowledge
• Bachelor's degree in Business, Engineering, or equivalent.
• 2+ years CRM experience.
• Experience with sales/business metrics reporting and strong analytical approach to data.
• Excellent commercial awareness, business understanding and understanding of digital customer behavior.
• Understanding of email marketing operations, technology, testing techniques and platforms.
• Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
• Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize. English in both written and speaking.
• Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics, web tools (such as Google Analytics), full-funnel metrics and business-critical requirements.
• Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced challenging digital environment.
• Passion for the Filippa K brand & products
Application
The role will be located in Stockholm.
The position is a full time, permanent position with start with immediate effect.
Please note that applications are handled ongoing throughout the process. We only accept applications via our career web.
Publiceringsdatum2020-06-24Så ansöker duSista dag att ansöka är 2020-08-03
Klicka på denna länk för att göra din ansökanFöretagFilippa K AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Filippa K AB (org.nr 556469-8586)
Arbetsplats Kontor
Jobbnummer 5275454
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