Software Engineer
Capgemini Engineering Sverige AB / Datajobb / Stockholm
2025-05-28
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hela Sverige Visa alla jobb hos Capgemini Engineering Sverige AB i Stockholm,
Linköping,
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Jönköping eller i
hela Sverige About the Role
We are looking for a results-driven CRM & Marketing Automation Specialist to lead our marketing technology initiatives and drive personalized, data-driven customer engagement. In this role, you will manage end-to-end CRM strategies, optimize marketing automation platforms, and deliver scalable, omni-channel campaigns to accelerate customer acquisition, retention, and revenue growth.
You will work cross-functionally with product, sales, and data teams to implement seamless customer journeys, enrich lifecycle marketing, and generate actionable insights using enterprise MarTech platforms like Marketo, Eloqua, and Salesforce.
Key Responsibilities
Design and implement customer journeys across multiple channels (email, SMS, web) using platforms like Marketo, Eloqua, and Salesforce Marketing Cloud.
Lead CRM integration with Marketing Automation Platforms (MAPs) ensuring seamless data flows across systems.
Set up nurture campaigns, lead scoring models, and lifecycle marketing programs to drive engagement and conversion.
Oversee MarTech stack architecture and rollout strategies to support global campaign operations.
Drive email production efficiency through automation, template libraries, and integration with tools like Git and Excel.
Collaborate with cross-functional stakeholders across product, data, and design teams to define KPIs and reporting dashboards.
Conduct A/B and multivariate testing, performance analysis, and campaign optimization.
Build workflows and utilities using APIs for content personalization and template management.
Required Qualifications
8+ years of experience in CRM and Marketing Automation across B2B and B2C segments.
Proven hands-on expertise with Marketo, Oracle Eloqua, and Salesforce Marketing Cloud.
Strong experience in CRM systems like Salesforce and Microsoft Dynamics 365.
Solid understanding of customer segmentation, personalization, and data governance principles.
Experience working in Agile environments with cross-functional teams.
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication and stakeholder management abilities.
Preferred Certifications
Marketo Certified Expert
Oracle Eloqua Implementation Consultant
Salesforce Marketing Cloud Email Specialist
Så ansöker du Sista dag att ansöka är 2025-06-27
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Capgemini Engineering Sverige AB (org.nr 556542-2531)
Fleminggatan 18 (
visa karta)
112 26 STOCKHOLM
Arbetsplats Capgemini engineering Stockholm
Jobbnummer 9364790