Product Strategy Manager
GE Healthcare Bio-Sciences AB / Marknadsföringsjobb / Uppsala
2015-01-16
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hela Sverige About Us GE Healthcare Life Sciences provides products and services used as tools for biopharmaceutical manufacturing, drug discovery and the latest in cellular technologies, thereby enabling our customers around the world to be more productive, effective and creative. Our motivation is to create better health for more people. Through our five decades of supporting the biopharmaceutical industry and its research partners to become more productive, we are helping to reduce costs, increase access and improve quality in the healthcare system. We use our expertise and know-how in imaginative ways to work with our customers to provide what's needed today and create products and solutions to enable the medical treatments of tomorrow.
We add value to our customers by:
• Providing cutting-edge research tools that give deeper insights into cell function to enable disease diagnosis and the development of treatments.
• Enabling manufacturing productivity: we provide solutions for the entire bioprocess workflow (i.e. start-to-finish bioprocessing) helping our customers to develop and manufacture biopharmaceuticals more efficiently.
• Providing high quality support and maintenance services.
Role Summary/Purpose:
We are seeking a dynamic and self-motivated Marketing professional in the Bio-Process Product Marketing organization of the GE Healthcare Life Sciences business, who will focus on developing the assigned product segment to a higher revenue and profit position according to the strategy.
Essential Responsibilities:
This global role will lead the creation of a product segment strategy, and coordinate and manage the execution of the global strategic marketing plan for the Product Segment, identifying opportunities for growth and market share gain.
You will plan, coordinate and manage marketing elements for the global product portfolio, including VOC gathering, global marketing plan, formulating value proposition and product lifecycle management.
Key responsibilities include (but are not limited to):
• Lead the Product Strategic planning and participate in annual business planning process in collaboration with strategic teams and business functions
• Utilize Gold Standard marketing practices and skills to develop and execute the marketing plan for the Product Segment; responsibilities include Marketing Blueprint development, i.e. segmentation, targeting and positioning to align messaging, price value mapping, monitor competitors activities and win/loss ratios etc.
• Ensure NPIs and tactics are aligned with the overall marketing plan and strategy
• Identify new business opportunities through leveraging market research and competitive intelligence; contribute to market forecasts and business case for new business opportunities
Deliverables:
• Segment Product Strategy plan
• Segment Marketing Blueprint/Market Requirement Document
Quality Specific Goal:
• Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Qualifications/Requirements:
• University level in Science or Business degree
• 7+ years' experience in marketing, product marketing or related field
• Healthcare or Life Sciences product/industry acumen
• EU work permit
Desired Characteristics
• Previous sales experience is a plus
• Excellent verbal and written communications skills
• Strong analytical and process skills
• Innovation - ability to develop/execute on new ideas through collaboration
• Team oriented - ability to work well within diverse, cross-functional teams
• Strong leadership skills with a positive and inspiring attitude
Publiceringsdatum2015-01-16Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast månads- vecko- eller timlön
Så ansöker duSista dag att ansöka är 2015-02-01
Ansök via företagets hemsida
Klicka på denna länk för att göra din ansökanJobbnummer: 2030051
KontaktHiring manager Jenny Samskog, +46 (18) 6120470
FöretagGE Healthcare Bio-Sciences AB
AdressGE Healthcare Bio-Sciences AB
Björkgatan 30
75184 UPPSALA
Övriga kontaktuppgifterTelefonnummer: 018-6120000
Jobbnummer 2131800
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