Product Marketing Manager

KRY / Organisationsutvecklarjobb / Stockholm
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KRY is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals online. We're on a mission to build better and more accessible healthcare by moving consultations online and by providing a service that gives patients the best possible health care experience, regardless of location.

We're looking for an exceptional Product Marketing Manager to plan and execute initiatives that will help drive the growth of our various products. Your responsibilities will include nailing product positioning and communications strategies, translating innovative features and functionality into compelling consumer language, outlining and executing important go-to-market projects, and more. Excellent communication, organization and problem solving skills are essential for this role, coordinating cross-functionally within and outside of Product to drive real and sustainable impact.

What you'll do:- Combine strategy, creativity and execution to help drive the growth of our various products.
• Develop the product marketing plan, budget and outline of key marketing activities for the year.
• Drive the design and execution of marketing programs with channel managers, creatives and sales to ensure cross-channel alignment, initiative timing, messaging & tactics.
• Work with Analytics and Product teams to set targets for, track and improve customer acquisition and activation campaign performance (e.g. CPA, LTV and ROI).
• Help develop our product marketing playbook. You'll be instrumental in generating ideas, testing, documenting, and optimizing the marketing activities to establish a framework as we scale.
• Develop cohesive written materials, including product marketing plans, messaging strategies, creative briefs, FAQs, merchant testimonials and more
• Implement, manage and optimise customer lifecycle across growth and retention marketing tactics including email, programmatic x-sell / up-sell and in-product promotion.
• Ensure we build and leverage owned content and channels to connect with customers, build conversation and support initiatives.
• Build and scale the product marketing team.

Who you are:- You have a passion for the tech and marketing space.
• You are a self-starter and team player with at least + 5 years of experience working in marketing.
• You can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams.
• You have excellent communication skills: written, verbal and visual.
• You're willing to roll up your sleeves to get things done. Most importantly, you're a team player who thrives in a fast-moving entrepreneurial environment.
• Experience within product marketing or product management obviously a bonus.

Location: Stockholm
Start date: ASAP

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe's leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At KRY we care about each other and the world around us. Expect to have fun and learn new things every day!

Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse

Publiceringsdatum
2018-09-12

Ersättning
Lön enligt överenskommelse

Så ansöker du
Sista dag att ansöka är 2019-03-01
Klicka på denna länk för att göra din ansökan

Kontakt
Magdalena Karlsson magdalena@kry.se

Företag
KRY

Adress
KRY
Regeringsgatan 52-54
11156 Stockholm

Kontorsadress
Regeringsgatan 52-54, Stockholm

Jobbnummer
4343482

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