Online channels analyst - Mölnlycke (consultancy assignment)

Competence Club / Marknadsföringsjobb / Göteborg
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Mölnlycke® is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care - from the hospital to the home.

Mölnlycke is seeking to accelerate its use of digital channels to engage and service our customers. You will be part of the Online channels team at Mölnlycke with the aim todevelop and improve our digital channels to best deliver on our business strategy.

Within the Global marketing organisation, you will:

• Serve the business with digital analytics expertise with the purpose of showing business value
• Define and apply best practice models for data and analytics across brand and countries
• Shape and deliver Mölnlyckes internal trainings focusing on Data and Analytics

A key part of the analyst role is the analysis of online channel performance by setting KPIs, implementing analytics tools and helping the business review and apply the insights, and maintaining a holistic view of the spend.

Main Tasks

Main tasks and responsibilities are to provide the business with insights based on measuring, analysing and testing our digital activities. This to improve our online marketing efforts.

• Deliver data insights to influence decision making and prioritization
• Accurately measure our brands development
• Provide context based on data in order to understand areas of improvement
• Encourage, promote and support knowledge and experience sharing through the business

Key Competencies

You are passionate about creating business value through data insights. We believe you are in the beginning of your career and have worked for a couple ofyears.You have good communication skills and a "test and learn" mindset. Measuring our marketing efforts is a must and you have the ability of implementing those metrics. You know Google Analytics, Google Optimize and Google Tag Manager well and also love to work with other tools to bring even more context and clarity to your data insights. You are good at distilling information and insight from various sources, understand what is critical and what is not, and present conclusions and recommendations in a clear and concise manner. You are a team player that likes to interact with people from different cultures. You are comfortable with presenting insights to stakeholders and decision makers on all levels.

• Experience of analysing digital marketing activities their effectiveness and ROI (eg SEM, SEO)
• Experience with web analytics tools (eg Google Analytics and Google Optimize)
• Good presentation skills.
• Preferred: Experience of online listening and publishing tools such as Meltwater and Sprout social
• Fluent English communication skills
• Ability to multitask, prioritize and manage multiple projects simultaneously while adhering to established timeframes
• Open-minded and creative with the ability to operate in a collaborative, cross-functional environment
• Holistic thinking i.e. takes a broad stakeholder perspective and has the ability to understand stakeholder requirements, operational limitations and business opportunities
• Preferred: a basic understanding of market research methods and experience from working with and ideally merging customer insights with data insight.

Isthisyouorsomeoneyouknow?
Apply at competenceclub.se and we promise to get back to you as soon as possible. We are happy to receive your application shortly, at the 2nd of Juneat the latest.We kindly ask you not to apply through email.If you have any questions about the recruitment process or the position please contact Magdalena Hässelat magdalena@competenceclub.se or +46 703 22 67 50

Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse

Publiceringsdatum
2019-05-22

Ersättning
Lön enligt överenskommelse

Så ansöker du
Sista dag att ansöka är 2019-11-08
Klicka på denna länk för att göra din ansökan

Kontakt
Magdalena Hässel magdalena@competenceclub.se 0703-226750

Företag
Competence Club

Adress
Competence Club
Kyrkogatan 17
41115 Göteborg

Kontorsadress
Kyrkogatan 17 , Göteborg

Jobbnummer
4804464

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