Marketing Process Analyst

Midasplayer AB / Verktygsmaskinoperatörsjobb / Stockholm
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Our job is to enable the delivery of magical customer experiences for King?s 340 million+ players across the globe throughout our network of games. Want to be a part of it?

We are looking for an awesome Marketing Process Analyst who can drive the optimization of our CRM marketing tools,data and processes to enable the delivery world-class experiences to our players.

This role engages an unique space at the intersection of CRM team members, technology, data and third party providers with the goal of driving increased marketing efficiency and organizational agility.

Creating magical customer experiences means always being at the cutting edge of marketing solutions, so your role will always be evolving as new cool things come up!

Responsibilities include:

Lead implementation of ?work smarter? initiatives by:
• Collaborating with team members to create, optimize and implement marketing business processes to improve collaboration, communication, speed and enable flawless campaign execution across channels
• Looking for opportunities for automation and how to reduce complexity
• Analyzing trends and themes, make recommendations to the CRM leadership team on ways to continually improve and refine the way we work

CRM Technology & Systems
• Create, maintain and build relationships with external vendors
• Introduce and manage additional marketing technologies. Drive adoption within team
• Own best practices creation and sharing

Data/Targeting Optimization
• Own deliverability management framework to ensure that the delivery of our marketing messages is successful and that appropriate monitoring and reporting is in place
• Work cross-functionally to identify opportunities to optimise data used for CRM marketing activities
• Enable improvements in data quality for CRM tools

Skills to create thrills

You have great passion for marketing but have a strong interest in technology. You are customer centric and are fanatic about quality and delivering an exceptional experience.

Other skills include:
• Previous experience with working within a consumer internet or gaming business in a project manager, functional analyst or process manager role.
• Previous experience with managing cross-functional initiatives and projects in a dynamic agile business environment and have experience in identifying business
needs and translating these into requirements in order to improve marketing capabilities (tools and processes).
• Excellent facilitation and interpersonal skills; able to plan and lead workshops independently
• Ability to transform an idea into a viable end to end implementation plan
• Previous experience with Email Service Providers from a business and/or technical perspective is desirable.
• Understanding of CRM marketing channels such as Mobile Push, Email, Facebook Notifications
• Highly numerate: You will be knowledgeable in how to leverage data to optimize marketing activities.
• Cultural: You will be smart, hard working, honest, and have low-ego and able to work in a fast-paced agile business environment.

Personal Attributes
• You are a results-orientated self-starter, with excellent collaboration and problem solving skills.

Apply here: https://apply.king.com/vacancy/875/description

Varaktighet, arbetstid
Tillsvidare
Heltid

Publiceringsdatum
2016-02-15

Ersättning
Fast månads- vecko- eller timlön

Företag
MIDASPLAYER AB

Adress
MIDASPLAYER AB
Sveavägen 44
11343 STOCKHOLM

Kontorsadress
Sveavägen 44
STOCKHOLM

Jobbnummer
2672105

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Marketing Process Analyst

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