Marketing Automation Specialist

Tobii AB / Marknadsföringsjobb / Danderyd
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The internet has revolutionized marketing and sales. Campaigns, content creation, branding, lead generation can now be automated by a single click - and more and more businesses are harnessing the power and benefits of automating marketing and sales online.
We are now out in the market looking for our new Marketing Automation Specialist who will drive and own the marketing automation strategy, nurture prospects into leads that generates revenue using our Marketing automation tool.
If you are a gleeful and enthusiastic person who wants to join a global organization that revolutionizes eye tracking and tech landscape, then this new role that is set to bring an impact to Tobii might be a potential fit for you!
Wondering what your day to day looks like?
You will be responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Responsible for making sure we follow GDPR

It may sound a lot, but trust me, you will have so much fun in this role!
To be successful in this role, we would love you to have
At least a (1) year solid experience in Marketing Automation
Degree on Computer Science or Marketing Automation, or related field
Exposure on using a Marketing Automation tool - merit if it's Pardot
Strong and independent project management skills
Great English communication skills, both written and verbal
Self-motivated, proactive, and who likes to collaborate globally
Experience on any CRM tool is a merit

Sounds like you? Hit the button and apply!
We are curious about you! So let us know about your background, experiences and where you're heading. Please address your questions to Villjun Rante and submit your resume or LinkedIn profile through our website. We highly prioritize applications sent through our website.
So don't wait - at Tobii, we move quickly!
After applying, listen to our Jobcast where Carl Alin, our amazing Marketing Manager speaks about what it's like working within the Marketing team and how he has grown at Tobii - and that the team is growing! Click here

Så ansöker du
Sista dag att ansöka är 2023-04-29
Klicka på denna länk för att göra din ansökan

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
Tobii AB (org.nr 556613-9654)
Karlsrovägen 2D (visa karta)
182 53  DANDERYD

Jobbnummer
7604075

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