Marketing Analytics Manager
Volvo Car Corporation(Prd) / Marknadsföringsjobb / Göteborg
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The Marketing Analytics Manager will work with analytics across all channels within Volvo. This includes website, CRM, Social and paid media. The position sits within the Business Management team in Global Marketing.
The role will drive the connection between media spend and leads/sales across all markets. A key deliverable of the role is to measure the ROI across marketing. There is a requirement to connect online and offline data to understand the consumer journey though the different phases.
The role will be responsible for driving analytics tasks, including creating effective strategies to collect data, analyze information, conducting research, interpreting results, and implementing analytical solutions.
This is an excellent opportunity for dedicated driven talents who want to take the next step in their career with Volvo.
The position reports to the Director of Global Marketing Business management.
Main responsibilities
* To work across all channels and support Global Marketing with Analytics. Channels include Web Site, Social, CRM, and Campaign Paid Media.
* Drive the connection to measure ROI on media investment and campaign attribution using owned and earned media.
* Help to define framework for enhancing the global website reporting and insights, including integration of customer journey focused metrics and website features / functionalities usage
* Measure the performance of global/regional campaigns in terms of KPIs and ROI. Use dashboards to create scorecards for campaign performance.
* Analyse online and offline data to establish the connection for the consumer journey.
* Support and educate business and markets with analytics management, troubleshooting, and implementation.
* Be able to produce and maintain standout Dashboards. Tableau is preferred
* Report on marketing program performance by defining key metrics (customer analytics, campaign ROI)
* Analyse large volumes of quantitative and qualitative data, interpret results and provide recommendations.
Required qualifications
* University degree
* Experience in gathering and analysing large data sets, particularly web analytics tools
* Deep knowledge and comfort using Google Analytics
* Salesforce proficiency
* Understand SQL would be preferred, but not a necessity
* Understanding of media analytics, in particular using DoubleClick
* To be able to troubleshoot and find errors/discrepancies/patterns in data
* Experience with agency management to ensure deliveries
* 4+ years of working within analytics
Personal qualities
* Passion for analytics, working with data and deriving insights.
* Ability to work with minimal supervision and with a pro-active and solution oriented working style
* Good cultural fit for Volvo Cars: automotive industry (engineering-driven), Nordic business culture, flat, hands-on organization
* Be able to communicate with clarity. Be an active listener and convey points in a conceiving, inspiring and decisive manner.
* Be able to troubleshoot and find errors/discrepancies/patterns in data
* Excellent presentation skills to be able to present with impact on executive level.
* Fluent in English (spoken and especially written)
The position will be based in Goteborg, Sweden.
Starting date: ASAP
Contact & Apply
Please register your application as soon as possible but no later than 2018-01-17
For questions about the position please contact:
Gareth Ballard Global Marketing Analytics Manager, email:
gareth.ballard@volvocars.com, tel: +46-723-716-509
For questions about the recruitment process please contact:
Jaimee Watson-Helm, Senior Recruiter,
jaimee.watson.helm@volvocars.comGareth Ballard Global Marketing
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Varaktighet, arbetstid
FULLTIME PERMANENT
Publiceringsdatum2017-12-20ErsättningSALARY
Så ansöker duSista dag att ansöka är 2018-01-17
Ange följande referens när du ansöker: 9122
Klicka på denna länk för att göra din ansökanKontaktJaimee Watson Helm
FöretagVolvo Car Corporation(Prd)
AdressVolvo Car Corporation(Prd)
VAK building, Assar Gabrielssons väg
41878 Göteborg
KontorsadressVAK building, Assar Gabrielssons väg
Jobbnummer 3865418
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