Head of Offer Marketing Power Products
Schneider Electric Sverige AB / Chefsjobb / Solna
2024-07-11
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hela Sverige The role of Head of Offer Marketing is to drive a culture of operational excellence across all offer marketing in the zone, throughout all phases of the product lifecycle including introduction, growth, maturity and decline. The core focus of the role is to ensure that offer management in the zone has a culture of business ownership and that local offer managers are commercial and customer facing. The role should work closely with channel and segment to ensure price and commercial policy are robustly deployed for all offers.
What will you do?
Offer Strategy - understand and share Offer Strategy with the global LoB's to adapt and execute it locally. Ensure all offers have a local playbook and operational marketing plan. Work with the offer teams to ensure you influence the LoB roadmaps.
Local offer development - where local standards, legislation or practices dictate ensure that working with the global LoBs and local technical/design teams local offers are developed to meet customer needs. Ensure these offer meet all required standards. Work with M&A team to create a pipeline of investment and aquisition targets using an offer up approach and understanding gaps in our offer portfoilo.
Introduction - ensure all offers are robustly launched into the market, following appropriate Schneider processes such as COIN and using SE tools such as SCT, Exchange, Marketo and other to deploy the offers. Work closely with sales teams, ensure appropriate training across the business and meet launch forecasts. Capture competitor analysis. Ensure demand generation materials are in place working with the LoB.
Growth - ensure that all customer groups are covered and end market application demand generation is in place with the segment teams.
Maturity - ensure master data is well managed and kept refreshed, focus on portfolio analyis and margin/Delta P during this phase. Run boost campaigns where appropriate.
Decline - follow the appropriate Product Withdrawal Process (PWP) to esnure that offers are taken off the market in a way that is profitable and does not negatively impact customer satisfaction. Ensure master data is well managed. Work with logistics to manage stock risk. Manage the O2 and long tail process through low sales offers.
Offer knowledge - master a deep offer and application knowledge, ensuring you can present comfortably at a non technical level SE offers withint the zone.
Digital - fully embrace digital tools across the offer marketing community, ensure that every offer utilises appropraite digital tools for offer selection and customer use. Use digital to engage customers, create demand and reduce simple cases.
People leadership - create a culture of operational excellence and commercial ownership within the team. Ensure all team members are data driven with digital at their core. Become a net exporter of talent into the wider marketing team, zone team and beyone by coaching and developing the team.
What will you do?
10 years of similar company experience with strong exposure to commercial topics, process and large volumes of data
Business Degree preferred
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Så ansöker du Sista dag att ansöka är 2024-07-28
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Schneider Electric Sverige AB (org.nr 556259-3532)
Jobbnummer 8798289