Head of Brand & PR for SaaS Platform
Jobshark AB / Försäljningsjobb / Stockholm
2018-09-24
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➡️ Klicka här för den senare publicerade platsannonsen "Head of Brand & PR for SaaS Platform" (publicerad 2018-11-13) ⬅️
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hela Sverige Our customer is listed as the fastest growing Swedish startup in 2018. Their vision is to transform presentations and meetings into fun and interactive experiences.
They have 25 million users and customers in more than 100 countries. They are building a modern and diverse product-first tech company and are based in Stockholm.
They are currently looking for someone great to join their marketing team and be responsible for leading the Brand and PR work at the customer.
They reference the Slack journey and brand when they see the future of their company. Their product is a service that is loved globally and their growth has been almost 100% organic. The ideal candidate should be able to translate that product love into a strong brand, making the customers product the obvious choice for your meetings and presentations.
A strong brand and the right PR activities should create defensibility, attract new users and build a strong organizational culture. You will work with diverse target groups - ranging from Management Consultants to Kindergarten teachers to CEOs; a challenge they hope you will love!
They 're looking for someone with extensive experience with PR, who can lead their own work and help shape what working with Brand and PR at the company should look like. They want you to be eager to develop them as a company to a world-leading position. You will be one of the leading individuals making this happen.
Responsibilities for the role:
• Set and execute the plan to impact user growth via PR & Brand activities
• Add the PR perspective to all marketing initiatives (e.g. feature launches, campaigns and general growth initiatives) and leverage those activities to drive user growth via PR
• Plan and execute brand awareness activities in order to create defensibility for the Brand (current users & the general public)
• Manage their PR agency, external partners & stakeholders
• Analyze and report on the effect of PR & Brand awareness activities
• Analyze & report potential diversions from their standard Unit Economics in users acquired via PR
• Be a resource in employee branding work (lead by Head of Talent Acquisition)
Resources they have to support you:
• Marketing team to support in analysis, tactics and copywriting
• PR-agency (London-based)
• Professional marketing and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics etc.)
Their core principles and basis for their culture:
• Inclusiveness - transparency, equality and diversity
• Work smart - good enough, but know when to excel
• Professionalism - "the consultant mindset"
• Be humble to other people's work
• Have fun
Must haves for the role:
• 5+ years experience of PR work specifically, both at consultancy firms and internet companies
• Experience from global Brand and PR work
• Experience from both B2C and B2B brands
• Experience and interest in working both with hands-on execution and board-level strategy
• Strong academic background
• Experience from PR within SaaS specifically. Experience of driving user acquisition and retention via PR will be considered an advantage
• Place of work is Stockholm, and we can support re-location within EU
Not required:
• You don't have to know Swedish (daily work is carried out in English and the customers team currently boasts 13 different nationalities!)
Our customer can offer:
• A diverse and inclusive work environment
• An environment to work with driven, experienced and skilled engineers
• The 1 month inspiration trip with the entire company (to places such as San Francisco, Barcelona and Lisbon) - they simply leave the dark Swedish winter for somewhere warmer
• Leadership program (including an external personal coach) for every team member
• Continuous education to keep them state-of-the-art in how they innovate and build the company
• Friskvård (5K), a rigid insurance package
• Private pension scheme for all employees
• State of the art equipment including cell phone and subscription
• A loved and innovative product used by more than 25 million people
If you find our proposal interesting and you meet the above requirements for the position, please don't hesitate to apply.
About Jobshark
Jobshark is offering recruiting services for the IT sector. Our customers include Footway, Bahnhof, Knightec, Sigma Technology, Cygni, Barium, bygghemma.se, Filimundus, TrueSec, Antura, Outnorth, Greatdays, Saldab, Challengermode, Zmarta, Watty, Starweb, Dorunner, Phonera, Alten, Goo Technologies, System Verification, Nyheter24, Vendemore, Trustly, Softronic and ESRI. Jobshark is headquartered in Sweden and is part of a company group with about 50 employees.
Publiceringsdatum2018-09-24Så ansöker duSista dag att ansöka är 2018-10-21
Klicka på denna länk för att göra din ansökanFöretagJobshark AB
AdressJobshark AB
Vasagatan 36
11120 Stockholm
KontorsadressVasagatan 36
Jobbnummer 4363481
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