Global Brand Innovation Manager
SCA / Marknadsföringsjobb / Göteborg
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hela Sverige Svenska Cellulosa AktiebolagetSCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK 104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com .
Overview
The Global Hygiene Category leads SCA’s hygiene brand portfolio and delivers brand development and innovation.
The innovation opportunities are just waiting for you to bring them to life via new solutions that better meet the needs of a defined target audience. Working in partnership with a Global Technical Innovation Manager you will take prioritized concepts through all stages of the innovation funnel from concept to launch (which will be executed by the regional teams), providing the full product specification. Cooperating closely with lead markets, Consumer Research and Understanding, Research and development and others, you will create a long term innovation plan for your area. In turn, this will lead to a strong 8 quarter launch plan that will drive company sales growth and reach overall SCA targets.
Due to continued internal growth we have opportunity for you to join our Daily Care Innovation Team within Feminine Care reporting to the Global Brand Director. The position is located in Gothenburg.
Main Tasks
Inputs into overall product strategy.
Recommend the assortment vision & ambition to the Global Brand Director.
Build consumer & customer insights & propose market research.
Use global segmentation & positioning to identify gaps vs competition.
Discover, develop and evaluate new territories / new concepts that enable a balanced flow of activities entering the 8 quarter launch plan.
Recommend product & solution innovations that build on key brand features & design to Global Brand Director and validate with key marketing communities.
Support BU growth and monitor cost saving initiatives vs innovation funnel.
Propose innovation project organization & resources to the Global Brand Director.
Act as project manager for relevant innovation projects through all stages of the Innovation funnel.
Develop assortment, claims, pack design and price positioning.
Develop communication theme, creative execution and media mix with the (test) markets.
Key Competencies
University degree or equivalent within relevant practice.
International and commercial understanding.
5+ years of blue chip marketing experience in local marketing plus exposure to regional or global marketing role.
Excellent English comprehension including oral and written capabilities.
FMCG experience.
Takes responsibility and drives continuous improvements.
Takes a broad stakeholder perspective and values diversity.
Strong communication and influencing skills.
Additional Information
We offer you a challenging job in a global company with many strong international brands. We will enable you to further develop and strengthen your competencies by providing both local and international career opportunities.
Please mind that you will be travelling approximately 20% of your time.Please provide your application in English.
Varaktighet, arbetstid
enligt avtal enligt avtal
Publiceringsdatum2015-06-16ErsättningSå ansöker duSista dag att ansöka är 2015-06-29
Klicka på denna länk för att göra din ansökanKontaktDevin Lincoln, Talent Acquisition Assistant Manager
FöretagSCA
AdressSCA
Bäckstensgatan 5
43149 Gothenburg
KontorsadressBäckstensgatan 5
Övriga kontaktuppgifter Jobbnummer 2338479
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