Digital Marketing Content & Campaign Manager till Ascom
S&C Bemanning Göteborg AB / Marknadsföringsjobb / Göteborg
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hela Sverige About the company
Ascom is a global solutions provider focused on healthcare ICT and mobile workflow solutions. The vision of Ascom is to close digital information gaps allowing for the best possible decisions - anytime and anywhere. Ascom's mission is to provide mission-critical, real-time solutions for highly mobile, ad hoc, and time-sensitive environments. Ascom uses its unique product and solutions portfolio and software architecture capabilities to devise integration and mobilization solutions that provide truly smooth, complete and efficient workflows for healthcare as well as for industry, security and retail sectors. Ascom is headquartered in Baar (Switzerland), has subsidiaries in 15 countries and employs around 1,300 people worldwide. Ascom registered shares (ASCN) are listed on the SIX Swiss Exchange in Zurich. For further information visit
www.ascom.com We are looking for a talented and motivated individual to join the Ascom Global Marketing Communications Team, to support the Global, Product, select Regional Marketing and Sales initiatives aligned with our B2B marketing strategic priorities.
Job description
We are looking for a talented and motivated individual to join the Ascom Global Marketing Communications Team, to support the Global, Product, select Regional Marketing and Sales initiatives aligned with our B2B marketing strategic priorities.
Our goal is to continuously improve the quality of information and experience presented to our customers /users, partners, both internal & external across our ever-expanding installed global solution base. Applying a combination of analytical, marketing, design and project management expertise to create integrated digital marketing strategies, this role will play a key role in building a holistic and consistent Content Management strategy across the entire customer lifecycle. This role will also utilize Web analytics, metrics and KPIs to continuously monitor, align, and improve engagement and conversion rates across our digital portfolio, including: Web sites, microsites, landing pages, SEM/SEO, and
social programs. In this role you report to Senior Global Marketing Communications Program Manager, also located in Sweden, Gothenburg.
Responsibilities:
• Promote business-to-business (B2B) product innovations
• Develop and Manage a holistic and consistent Content Management strategy. Assess, prioritize and execute the content related needs of the company.
• Develop and execute
• Lead Content and Localization to help define and drive the direction of global content creation and localization and to support product and global initiatives
• Develop and maintain Content Management roadmap.
• Establish globalization and localization content guidelines to assure alignment with company vision and quality objectives
• Identify and track key metrics, leveraging data to make strategic decisions and maximize the value of our content, optimize business processes, and improve solution performance.
• Maintain and monitor the of digital assets in DAM (Digital Asset Management)
• Own the Marketing Material Lifecycle process (online and offline)
• Ensuring the content consistency at a global and local level, designing fully integrated campaigns together with the global and local MarCom teams.
• Monitoring content activities to be able to measure the success of our campaigns and blogs.
• Engage and activate international network, proposing a set of various trainings to help them become Ambassador of the brand.
• Share and scale proven best practices across teams to increase customer comprehension, product adoption, and issue resolution.
• Help drive the development of digital content strategy across multiple Ascom products ensuring CVI and brand guideline standards are followed.
• Drive innovation and experimentation in leading edge content formats, information architecture and rich media.
• Partner cross-functionally to ensure a consistently high standard of content is produced.
• Provide process and capabilities support
• Develop training and communication materials; raise awareness; improve processes; share best practices locally, regionally, and globally; analyze systems performance and operating efficiency for further enhancements
Your profile
Required Competencies
• Experience with large scale, global and product content management
• Experience in B2B communications, as well as experience in the technology and/or media sector
• Experience in CRM, DAM, and CMS projects
• Familiarity with Adobe tools and platforms
• 5+ years of professional experience in global healthcare marketing and or medical devise, with a focus on B2B marketing
• Demonstrated skills in analytics and strategic planning
• Experience in CRM, DAM, and CMS projects
• Familiarity with Adobe tools and platforms
• Experience with content in relation to channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
• Ability to think strategically and to learn quickly
• Analytical, strategic, conceptual and entrepreneurial thinker
• Excellent organizational skills, with attention to detail and structured and creative approach to work, capable of promoting new ideas in exciting but practical ways.
• Documented knowledge and experience of product & launch management
• Excellent command of English language (spoken & written)
• Strong skills in MS Office
This recruitment is managed by Söder & Co. Interviews will be held continuously. If you find the role interesting, please apply through
www.soderco.se If you have any questions regarding this position please contact Niklas Ekeblad +46 733 43 41 11.
Varaktighet, arbetstid
Heltid Tillsvidare
Publiceringsdatum2017-08-29ErsättningFast lön
Så ansöker duSista dag att ansöka är 2017-09-17
Ange följande referens när du ansöker: 2649
Klicka på denna länk för att göra din ansökanKontaktNiklas Ekeblad 0733-434111
FöretagS&C Bemanning Göteborg AB
AdressS&C Bemanning Göteborg AB
Johan På Gårdas gata 5A
41250 Göteborg
KontorsadressJohan På Gårdas gata 5A
Jobbnummer 3666822
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