Digital Business Innovation Manager
The Absolut Company AB / Marknadsföringsjobb / Stockholm
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hela Sverige The main purpose of this role is to lead the development global strategy and executions that allows us to confidently respond to the new digital landscape to deliver services and experiences that support our brand-building activities and deliver commercial results for Malibu and Kahlúa.
You will join a highly passionate and dedicated team that is working closely together with brand- and market company teams to further fuel business growth and make Malibu the global icon of summer and Kahlúa the champion of fun!
Deliverables:
• Be a game changer - take the brands and the organization on digital and technology driven journey
• Create and maintain a best-in-class understanding around emerging digital technologies and platforms that can be adopted to support core marketing activity (e.g. IoT, AR/VR, connected home) - and ensure high level of knowledge in the wider team
• Investigate, identify, experiment, evaluate breakthrough technologies and platforms that can improve how we engage with end-users to drive engagement, interaction and sharing, in line with existing brand strategy and plans
• Identify, experiment and evaluate new revenue streams through services, branching out the current business model
• Engage with potential startups, incubators, accelerators, and partners to discover innovation opportunities for Malibu and Kahlúa
• Participate and deliver presentations at renowned digital and tech industry events to position Malibu & Kahlúa as thought leaders
• Identify and deliver on KPI's for the new digital landscape
• Manage and monitor relevant budgets and time plans
• Communicate and align with key stakeholders on the development of communication programs with digital touch points and taking key learnings forward
• Work cross-functionally within TAC - close collaboration with the rest of the Malibu & Kahlúa team as well as other departments (Finance, Legal, Operations) as well as the Absolut marketing team to drive synergies
• Collaborate with Pernod Ricard Market Companies and HQ
This position requires a person with high passion and knowledge about digital technologies and platforms and how they can be turned into value creating products, services and experiences for consumers. Marketing Manager level with +8 years of experience.
• Digital & tech innovation/business development experience from either similar FMCG companies, spirits, luxury goods, fashion or digital native companies/startups
• Well-developed network within innovative product/service business
• Leadership skills are essential - this job requires you to influence others and drive results through collaboration
• Experience from working with innovation, used to quick cycles with rapid prototyping and piloting
• Experience from organizations that have undergone a digital transformation of their marketing team is a merit
• Excellent communication skills and strong internal communicator (leadership updates, learning sessions)
• Strong project management skills with a high rate of throughput
• Strategic perspective coupled with commercial orientation
• Ability to find creative solutions be flexible and work with limited resources
• Fluent in English
• International experience highly desirable
• Ability to travel
More about the Absolut Company
The Absolut Company (TAC) is together with Pernod Ricard the world leader in premium spirits. Pernod Ricard has a long tradition of entrepreneurship and innovation and The Absolut Company is one of six brand companies within Pernod Ricard.
The brand companies manufacture and develop products and define the global marketing strategy, while the market companies adapt their strategy for the local markets. Pernod Ricard's extensive distribution network entails 80 market companies covering more than 150 markets worldwide.
Absolut Vodka is still produced in the small town of Åhus, where the company has 300 employees. From that single source, 99 percent of all Absolut Vodka is then sold abroad, making it Sweden's single largest export product in the food category.
The Head office in Sweden's capital city of Stockholm employs 200 people, who handle all strategic brand management and innovation for the portfolio.
Publiceringsdatum2018-08-13Så ansöker duSista dag att ansöka är 2018-08-23
Klicka på denna länk för att göra din ansökanFöretagThe Absolut Company AB
AdressThe Absolut Company AB
Årstaängsvägen 19 D
11743 STOCKHOLM
KontorsadressÅrstaängsvägen 19 A
Jobbnummer 4286616
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